Brand – WebMaster-Success.com

Why Brand Purpose Requires More Than Just A Snappy Slogan

Consumers progressively need associations to show a reason past benefit and demonstrate a business responsibility to improving the world a place. However, it requires more than a snappy slogan, with brands expecting to set out their goals and demonstrate they are in it as long as possible. In any case, as advertising advanced from TVs […]

You Need To Give Up The Idea That You’re In Control Of Your Brand

Jul 27, 2017Kharim TomlinsonBlogging, WebsiteBrand, Branding

Despite changes in technology, there’s still a prevailing perception out there on the internet among the blogging community that companies have direct control over their brands. Their brands depend directly, they tell us, on the decisions marketing departments make on a day-to-day basis, and that the penetration of any particular brand into the consciousness of […]