Social media can feel a little bit overwhelming if you are new to the whole concept. However, business owners must get used to these platforms because social media offers a huge opportunity for you to establish and grow your online business. There is almost no way for a modern online business to succeed without a good social media presence. Here are some tips that will help beginners navigate these challenging waters.
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Start with Strong Profiles
The first step is to start with the basics and create great profiles and home pages for all social media sites. Whether you are aiming to establish a presence on Instagram, Twitter, Facebook or Google+, ensure those home pages are all set up. The more professional and high quality the home pages look, the more likely someone will be interested in following your account and engaging with you on the site.
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Sharing High Quality Content
Whether your site is already established, or you are still in the introductory phase of growing your online business, you are going to want to share quality content on your social media pages. Some of the content should be from your site, but it can also be from our sources. It is all about getting a following that not only is interested in your business, but also has an interest in the sector that you are involved with. That will ensure that when you are using the social media platform for purely business purposes, you have an engaged audience that cares about what you are selling.
There are even some guest post sites that you can use to help share the content that you are creating. These guest post websites offer a good option, because you may have some content that you want to post, but you also want it to reach users through other sites.
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Friend-Finding Tools
It is always a good idea to start following people and businesses that you know. This is an organic way of growing your profile on various social media sites. And now there are so many friend-finder tools that you can use, where you just need a bit of information about someone in order to get their relevant social media accounts.
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Adding Links
If you have an Instagram profile, it should have links to all your other social media sites. And that is true for Twitter and Facebook too. People will want to follow you across all platforms, and it will help ensure that you have an even presence everywhere.
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Engage with your Audience
When you have an audience on social media platforms, you will want to engage in a positive way. As this audience is growing, your engagement is even more important. Even companies that have 10 million followers engage with their social media handlers, which means you have no excuses. Whether someone is asking a general question, or they have an inquiry about your online business, it is a good idea if you are being helpful and talking with people on these platforms.
Katherine Wong