If you own a business and looking to promote your brand on social media, then try out the great opportunities offered by Instagram advertising.
Instagram is one of the best social media platforms in terms of user engagement, thanks to its 800 million active users. With a large audience base like this, brands are continuously leveraging the advertising opportunities available on the platform for increasing their ROI (Return on Investment).
If you are thinking about how to utilize the advertising channels and opportunities on Instagram, here are some tips to help you out with your Instagram ad marketing:
# Learn About the Major Types of Ads
If you are a novice on Instagram, you will identify that there is a broad selection of ad formats present out there. The main ad formats are:
- Photo ads: These are single photos with a “Sponsored” tag in the Instagram feed.
- Video ads: Audience takes a keen interest in videos and it is a great source for high user engagement on Instagram.
- Carousel ads: These are multiple images along with a promotional story format that businesses use to give their audience an insight into their work.
- Marquee ads: If you are looking for guaranteed success with ad campaigns on Instagram, you should give a try to Marquee ads. The format is basically a single-day ad campaign that users can view twice or thrice in a day.
# Target Your Audience
No matter what kind of business you are promoting on Instagram, the only determining factor is getting your ads displayed in front of potential users who will engage with your brand. For this, you can take the help of professional firms like Stormlikes. The success of Instagram advertising is due to its collaboration with Facebook ads, which implies that you can avail all the robust targeting features required for enhancing your click-through rates. Take your time while creating your promotional ads and pour all the creativity in it, as well as, cater to the needs of the audience in your Instagram ads.
# Partner with Influencers
Teaming up with influencers is one of the simplest and effective ways to boost your follower rate and brand awareness on Instagram. Try to identify influencers who have a high-quality and loyal follower base and contact them. Think about your target audience and choose a credible and trustworthy influencer who you think can help your business to acquire the authority on the platform.
# Hashtags and Call-to-action
Avail hashtag tools for finding the perfect hashtags for your ad campaign or you can also go with your own hashtag that will help you in branding your business on Instagram. Use strong call-to-action in your Instagram ads like shop now, install now, download now and etc. for providing a chance to your audience to engage with your brand in an innovative manner.
Final Thoughts
Instagram ads can surely profit your online marketing campaign due to the platform’s active users who are always looking for something new. Adhere to the aforementioned tips and design your own Instagram ad campaign for engaging more and more followers to your brand.
Author Bio – Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.
Akshay S Nair