So you’ve started a new small business and after months of hard work, you’re finally ready to introduce your brainchild to the world. Congratulations! This is a massive accomplishment. The next big step is to create hype for your grand opening and get people to see what you’ve created.
When it comes to small business promotion, Instagram is the ideal platform. The site offers plenty of tools and opportunities that you can use to spread the word about your grand opening. However, you have to make sure to leverage these tools effectively.
In this blog post, we’ve compiled some tried-and-tested Instagram strategies to promote your grand opening. Read on to find out what they are!
1. Put up exciting posts regularly
The key to effective online promotion is to be consistent. The more you post, the more often your page will show up on people’s timelines. This means that even if your initial post gets ignored, your follow-up post will pique people’s interest.
Because you only have a few seconds to grab people’s attention on social media, you have to make sure that your content is as eye-catching as possible. As a new business, you might not have the time to create lots of engaging content from scratch. Luckily, sites like PosterMyWall have tons of social media templates that you can use to create a graphic that’s exciting and on-brand. There are even plenty of free Instagram story templates you can easily customize to suit your needs.
Make sure to start posting at least a month before the grand opening. And then continue to post every other day or every day to maintain consistency.
2. Promote your stories
Because of the way the Instagram algorithm is designed, people tend to spend a lot more time watching stories than they do viewing posts. This means that advertising via stories is the perfect way to get more eyes on your event.
To do this, you’ll have to first upload a fun and engaging story that you know will turn heads. You can choose from these grand opening flyer templates to announce your grand opening in your story in an exciting way.
Then, follow these steps to boost your story and get more traction:
- Tap your profile photo to see your story
- At the bottom of the screen, click on “Boost”
- From the options, choose “Boost”
- Add your audience, budget, and duration for the story
- Click on “Create Ad”
Once your story is approved, it will be up and the metrics will be sent to your email address.
The great thing about boosting your story is that you can ensure that your grand opening announcement reaches its target audience effectively by cutting through all the people who would not be interested.
3. Engage with your audience
Social media is all about engagement. The more people respond to your stories and posts, the more effective your marketing efforts will be. Hence, to make sure people see your grand opening content, interact and engage with your followers.
You can do this in a number of ways:
- Answer direct messages promptly and always be friendly when responding
- Ask people questions via your stories and encourage them to respond
- Phrase your captions as questions to get more comments
- Reply to comments and strike up conversations in the comments section
- Incentivize people to share your posts by offering free goodies and coupons
As more and more people engage with your page, you’ll notice an automatic increase in the number of likes and views that you get. To that end, as more people visit your page and express an interest in your business, the more people you’ll see at your grand opening.
Planning a grand opening for your new business can be a daunting task. However, promoting it is the fun part. If you play your cards right, you can use Instagram to do all your grand opening promotions. Not only will that be convenient for you, but it will also be incredibly cost-effective and easy, especially if you have tools like PosterMyWall to help you create the content that you need.