For many gamers, writing and producing content about their favorite hobby is a natural choice of career. As a gaming blogger, you’re not only able to work from home producing information about your favorite thing to do, but the flexibility of this role also means that you’ll have more free time to play your favorite titles without being tied down to a 9-5 job. However, with literally thousands of gaming blogs out there, directing the traffic to your blog rather than your competitors’ can be a tricky procedure that takes a lot of time and effort.
We’ve come up with some top tips to help you increase traffic to your gaming blog.
Tip #1. Guest Posting
If you’re just starting out as a gaming blogger, then it’s important to be aware that you won’t generate tons of traffic overnight. Firstly, it’s important to ensure that your target audience is aware of your blog in the first place – if they don’t know about the content that you’re creating then they’re probably not going to actively search for it. One of the best ways of getting your blogging brand exposed to your target audience is by asking for guest post spots on popular industry blogs, such as gameguideworld.net. You can include a link to your blog in your author bio that interested readers can follow to learn more about your work.
Tip #2. Social Media
Today, social media is one of the top marketing channels by which people find the content that they enjoy reading about. Along with setting up your own social profiles for your gaming blog, you can gain more exposure by building good relationships with other popular gaming profiles and asking them to share your content with their readers in return for further promotion of their page. You can also ask your own social media followers to share your content with their friends.
Tip #3. Offline Advertising
Don’t underestimate the power of offline marketing when it comes to gaining more traffic to your blog. This is especially true for gaming bloggers since there are various offline opportunities that you can grab when it comes to promoting your blog and spreading the word amongst potentially interested new followers. For example, attend gaming conventions, comic-con, new title releases and other physical events where you tend to find hundreds of gamers all gathered in the same place to hand out business cards or flyers advertising your blog.
Tip #4. Multi-Channel Uploads:
For gamers, one of the most popular ways of getting noticed is by using video upload sites such as YouTube or streaming sites like Twitch. If you’re an avid user of either of these sites and enjoy posting your gaming adventures online for others to watch, then you can use this as a prime method of driving more traffic to your blog simply by placing a link in your bio and in video descriptions. The more quality links that you have, the better!
Did you enjoy these tips? We’d love to hear from you in the comments.