You can make money blogging with affiliate marketing, advertising, brand partnerships, and sponsored posts, and selling your own products and courses. But what if you wanted to take it a step further? What if you wanted to squeeze even more money out of your WordPress blog?
If you’re already investing valuable time, energy, and resources into marketing your blog and driving traffic to your site, it makes sense to try and make as much money from the site per visitor as possible. This is exactly why we’re bringing you a list of 6 ideas to make more money with your WordPress blog.
1. Think: One More Click
If you’re displaying ads on your WordPress blog, you need to constantly be thinking, “How can I get one more click?” Because one more click almost always equals at least one more ad view.
- When someone visits a blog post, how can you get them to click a link and read another post? More links in the content? Related posts at the end of the blog post? Recommended reading notes mixed in the content?
- When a visitor reaches your home page, how do you get them to click into the site and begin browsing? A compelling call to action? Several opportunities to learn more? Language-specific to their persona? Links to recent blog posts?
- When someone lands on your site, how can you present them with several content options so they open several links to your site in new tabs? Can you provide a list of recommendations? A collection of articles on a single topic? A clickable road map to specific content along a buyer journey?
2. Leverage Confirm Pages
If you’re using a double opt-in for your email marketing list building calls to action, leverage the confirmation page so you can make more money. Instead of simply saying, “Thanks for your interest, there’s just one more step. Check your email,” include valuable content on the page that helps your visitors move forward.
- Include an upsell to another product, course, webinar, or training program
- Add product recommendations with affiliate links
- Provide a limited time discount on a popular product
3. Put Thank You Pages To Work
Similarly, your thank you pages can be used for more than delivering a thank you message and a download link for the lead magnet you offered to convince visitors to sign up.
Ask yourself, “After requesting this free offer, what is the logical next step visitors should take?”
Use your thank you page to invite your new members to take the next step:
- To invest in a training program
- To enroll in a course
- To purchase a product
- To buy a ticket to an event
- To become an affiliate
- To connect with you on social media
- To check out some recommended products (with affiliate links)
4. Listen to Google
Google has more data than you could ever hope to have, and as a result, they are smarter about what does and doesn’t work when it comes to ads. So listen to Google.
If you plan on using display ads on your WordPress blog as a source of revenue, add the AdSense Auto Ads code to your WordPress site and let Google’s machine learning make placement and monetization decisions on your behalf to maximize revenue throughout your entire website or blog.
5. Use Automation
Affiliate marketing is an entire industry all on its own, so it makes sense that it can feel difficult and overwhelming. Just the management of affiliate links for every product or company you’re an affiliate for can feel stressful—and what if you are an affiliate for a product you love but forget to add the affiliate link to your blog post? Yikes!
Luckily, you can leverage automation to make it a whole lot easier. With a tool like Pretty Links Pro, you can add your affiliate link, create a custom branded link for it, and assign specific keywords to the link. Then any time you use those keywords in a blog post, your affiliate link will automatically be added without you having to lift a finger! You can even choose how many times a link is added in a blog post so you don’t get too spammy.
About the Author:
Lindsay Miller is the Partner Marketing Manager for Liquid Web’s Managed WordPress hosting products. In this role, she combines her love of WordPress with her ability to form meaningful relationships.