Search engine optimization can make or break a business, especially a small business. SEO determines whether or not visitors find your site in the first place, plays a direct role in a site’s traffic volume and can increase the chance of a conversion exponentially.

However, it can also be a confusing maze leaving many small business owners – already bogged down with responsibilities related to necessary operations – wondering if it’s really worth their time. Based on the importance of a web presence allowing visitors to find your site in the first place, it is extremely important, but, the expenses involved can prove to be difficult to come by. Don’t fret; there are affordable SEO strategies all businesses should be utilizing today, some are even free. Keep reading to learn more.

Free SEO Strategies

Many on-page SEO strategies come at no additional cost, just a commitment to put in the effort up front. A few of them are as discussed below:

1. Study your web design:

A website’s design and layout could be the difference between visitors staying on your page and purchasing a product, or immediately bouncing from your site. Think about your competitors. If you want to rank above them, your site must be better. Look at your navigation structure, your layout and the clarity of the information you post. Make the changes necessary.

2. Create a Site Map:

Search engine crawlers need a site map to efficiently navigate the many pages of your website. By making a site map that clearly list every indexable page of your site in a neat and customer, friendly way, you’ll be helping both the crawlers as well as your own customers.

3. Make SEO-Friendly URLs:

To be SEO-friendly, the URLs on your site should be clear and concise. They should contain keywords to help search engine crawlers find your pages and should be easy for someone to read aloud. If a URL contains symbols, random numbers and letters, it becomes confusing and takes away from the overall SEO strategy you want to have in place.

4. Create Content:

Regular, authoritative content boosts page rankings. Sites that keep their content current rank higher than those that do not. To accomplish this, blogs and other content sharing sources are important. Content should add value, offer the chance to engage visitors and leave them wanting to come back to learn more.

5. Set Up an Analytics Account:

One of the most important aspects of any SEO strategy or initiative is the ability to monitor and measure results. If a certain tactic isn’t working, it’s time to reevaluate and try again. Setting up a Google Analytics account is one of the best ways that you can evaluate the current SEO strategies of your website.

Taking it One Step Further

Like all business strategies, free SEO strategies come with limitations. Because of this, working with a content marketing provider, SEO agency or social media professional who understands the more technical areas of SEO may help with attracting additional traffic. Additional traffic means higher revenue potential, which pays for the services. Over time, you can increase the budget for your SEO campaign and continue to get great results.

Whichever route you follow, SEO should not be ignored and should be a part of your business plan from the start. If you’re looking to attract a larger, more engaged online audience, SEO strategy must be a priority.


  1. Reply

    H! Katie,

    Very informative article I must appreciate! These seo tricks are really informative and helpful to boost your small business online. Please keep updating like these articles.


  2. Reply

    Hi, awesome post. SEO friendly urls is one of the most important strategy for small business. That is what which was my mistake at the starting of my career but with the passage of time I learned the technique.

  3. Michael Joseph


    I have been having the hardest time figuring out how to do the Analytics part. Beating my head against the wall against it for a year. Losing sleep.

    • Katie Elizabeth


      Hi Michael!

      Oh yeah – I’ve dealt with this headache before. Don’t get too stressed about it, though, there are many resources available to help you out.

      My first word of advice would be to tell you that you can’t set up Google Analytics on a free blog. For instance, I used to own a free WordPress blog and nearly drove myself crazy trying to set GA up on it. WordPress simply doesn’t allow it unless you pay for your own domain. It’s frustrating, but that’s just how they do it. “/

      My other general tips to help you would be to Google around and find articles that offer step by step instructions on how to add a GA code. I’ve used this one before, so I’ll share it with you: (Just a personal note, I do not write for or work with this blog in any way and am simply sharing it because I found it very helpful).

      The other best thing you can do is to call GA customer service and have them walk you through the process. They’ll definitely be able to answer all of your questions and get you set up.

      Let me know how you make out with your site!


  4. Zaib Abbasi


    First of all i want to appreciate Katie for such a great article after this i want to say that I’ve made a blog just 3 months ago but i am not gaining too much organic traffic and i have done all things that you mentioned in this article. Kindly tell what should i do?

    • Katie Elizabeth


      Hi Zaib!

      So glad you asked! Well if you have your Google Analytics account set up already then one of the best ways to drive traffic to your site is to look under the Referrals tab in GA and see what sources are sending people to your site. Try to promote more of your content on those sites, and focus on upping your traffic from those sources first. After you have a steadier flow of traffic you can focus on getting noticed on new sites.

      If you don’t have many Referrals to work with right now, then one of the best ways to boost your credibility with Google is to write very timely blog posts about things happening in your industry. This will bring other people to your site because you’ll be one of the first people to write about new events and so will have less competition from other websites. For example, if your website were about blogging, you could look at a recent news event and write a post about “5 Blogging Lessons We Can Learn From (insert event here).”

      It takes some time for these efforts to pay off, so try to stay motivated and keep up the hard work!

      Let me know if you have other questions! =)

  5. Antoinette Roder


    Your webdesign should be SEO friendly… Small or big businesses have to drag about the SEO friendly URLs.
    And run through all the quality, with the special tools specified.

  6. Reply

    Very nice article Katie,
    Those tips will help people who want to run their own business. Make SEO-Friendly URLs is the first thing i want to focus to make my work easier. It’s not only for small business but also for the big ones.
    Thanks for your sharing.


    • Katie Elizabeth


      Hi Stephan!

      You’re right – these tips can be especially useful for people who want to run their own businesses!

  7. Reply

    I used in house SEO works and it worked though its a bit time consuming and slow process. Yes, I use onpage SEO most of the time which you have mentioned on this post. Thanks for this post Katie.

  8. Sagar Rai


    Thanks Katie, Significant to recall that one of Google’s primary purposes is to supply applicable, informative results to searchers.

    Part of this is weeding out the friends who are pretending to be something they’re not.

  9. Reply

    Hello Katie,

    Another wonderful article I must say! These seo strategies are really informative which are of great use to get more leads for small business.


    • Katie Elizabeth


      Hi Itender!

      I’m glad you enjoyed my post! Getting new leads for small businesses can be quite challenging, but these tips can definitely help with that too. Great point!

  10. Reply

    Thank’s for listing these easy tips. To be honest, I expected something like html optimisation or link building – you surprised me with sth applicable almost without any additional effort.

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