We have recently been seeing a lot of discussion about search engine optimization tactics and one question that is often raised is are link wheel is good or bad? To answer this question, we need to weigh up what type of link wheel we are talking about. Many people have different ways of building a link wheel to promote their main website and this often means that a link wheel can be both good and bad. When people say that they have been banned for using Link wheels, what exactly does this mean? How do we know that they are making the same kind of link wheels we are?

My Definition of a Link Wheel

There are so many ways to make a link wheel which means there are so many different definitions of what it is. I am only going to tell you what I think a link wheel is. The first thing I would like to mention is that I did not call this process a link wheel until someone named it. I use to unintentionally do this kind of back linking without even knowing that I was creating a link wheel.

So my definition of a link wheel is using web 2.0 properties on the Internet to build back links to your main website. These properties are usually free and allow back linking as long as you provide some decent content. Then I like to promote the web 2.0 properties by linking to them. This could mean more articles pointing in to the web .20 properties, or it could mean social bookmarking and so on. If you have a look at my picture below it will show you my link wheel strategies.

My Link Wheel strategies

My link wheel strategies are very similar to Joseph Archibald’s link wheel methods, however there are a few differences.

Here are the main steps I take to building a link wheel:

1.  Create a main website or money site. Lay your website foundations by setting up everything.

2.  Signup for free blogs like Blogger.com, WordPress.com, Live Journel, and so on. Create accounts on Squidoo and Hubpages.

3.  Write a great new article for your website and re-write it 5 times, all different points or ideas but on the same subject. It is easy to write about one subject on the same day.

4.  Publish your article and then submit the others to the sites I listed above and possibly Ezine articles, and a Youtube video if possible. All the right anchor text pointing back to your main article.

5.  Promote your submissions by social bookmarking and article marketing. Add RSS feeds anywhere you can. For example you can put a RSS feed into the sidebar of any blog or even at Squidoo.

I guess this seems like a lot of work but it is so worth it! I challenge you to give it a go for just one article on your website. Pick the best one you have already because you know it is good, and then follow my strategy above to promote it.

Is Link Wheel Good or Bad?

To answer the question, are link wheels good or bad, I would say my way is great. I am providing real content for my Web 2.0 properties and not just getting a posts syndicated to them. Would it be right to punish someone that is just making more unique content to promote a website? I do not think so!

When people say that they got banned for making link wheels I seriously wonder what strategies they are using?

I recently wrote a post about fighting back after the Google Panda Update and it shows how I used this kind of link wheel strategy to get my rankings back.

What do you think the link wheel system? Are Link Wheels good or bad?