This is my personal experience of how I’m profiting in the weight loss niche.
You know how competitive weight loss niche is, right? If you carefully disintegrate this niche, you’ll get tones of micro niches like fat loss, fitness, flat abs et al.
At the moment, I’ve five micro niche blogs in the health and wellness market and the most profitable is the weight loss review blog, where I feature weight loss diet, Nutrisystem coupon code and how to eat right articles.
Get Ready For Competition
To be frank with you, weight loss niche is highly competitive. If your belt isn’t tight, you’re likely going to fail if you decide to build a micro or authority blog around this subject. However, it’s not as difficult as it sounds, provided you’ve know how to research long-tail keywords and key phrases.
Planning your attack is the first step when you want to build a blog in the weight loss niche. Basically, people spend thousands of dollars on weekly basis, because, they want to burn excess fats.
In the United States of America and Canada, losing weight has become a profitable business model for savvy bloggers. But would you believe when I tell you that in other parts of the world, people don’t necessarily beat their heads trying to lose weight – they see it as a gift from Mother Nature – but in real sense, it isn’t.
The strong demand in weight loss niche made me build my first micro blog. Within the first quarter, I started ranking on Google homepage for some competitive key terms.
Before I knew what was happening, sales started rolling in. I was selling weight loss e-book and programs. It worked out fine.
How To Dominate Weight Loss Market
If I had to stop marketing online today, I would still generate at least $200 from a single micro blog where I review weight loss programs. But I don’t have to quit and enjoy yet, there is so much work to be done. Do you want to know how I dominated weight loss market (I mean, Google homepage?)
Well, keyword research is the first thing I did. Then, I researched the product to be reviewed to see what other experts and fitness enthusiasts have written about it. Then I used the same ideas to craft quality and informative review articles. There are no new things online anymore.
Whatever you need to write about has been written by someone, smarter and more intelligent than you. All you’ve to do is learn from their works and use your common sense to rewrite creatively.
Anchor Texts Linking
Building links to my weight loss pages wasn’t easy. At first, I was doing it wrongly, until I discovered the right approach. The best way to strengthen your inner pages and make them rank highly on Google top 10 is to use anchor texts. These anchor texts must be the primary keywords you’re targeting.
For instance, if you’re target key term is “weight loss diets for women,” then, by all means, use this to build backlinks. Make it clickable and link to specific page on your review blog where you talked about weight loss diets for women. Use alternative anchor texts if you’re building more than 100 external links to your pages.
Use anchor texts extensively on your resource box. The only strategy I use for link building is guest posting. It works like magic and if you succeed in linking from authority blogs (A-list blogs), it would weigh heavier in search engine algorithms and bring you more rewards.
Weight Loss Enthusiasts Tribe
Bloggers understand the importance of building a tribe. A tribe is a group of people who share similar goals and objectives. Email marketing is my best strategy to building relationships that work.
Once you capture their (prospects) names and email addresses, you can easily follow-up with valuable information which can be in any form: e-books, short reports, whitepapers, videos, membership access, software et al.
The aim is to position you as a credible expert. Once this is achieved, selling can be a lot interesting and simple. It’s more difficult to build a mailing list in internet marketing niche and the reason is because, every blogger and affiliate marketer knows why you want their personal information.
But in other niches like weight loss, 85% of the people who wants to lose weight are novice to internet marketing. They don’t know about AdSense, Autoresponder, One Time Offer or Back-end products. So, it’s easier to convert these visitors to subscribers, and afterwards into paying customers.
That’s exactly what I did with my weight loss review blog. But the same technique applies to every niche you can think of.
Over To You
I’ve shared a few tips on how to dominate search engines with micro niche blogs. Weight loss is not the only niche, even though it’s profitable.
Look into entertainment, software and business sectors. You may likely get your hands on profitable business models. Leave a comment and don’t forget to take action on these tips. You’re great!
[box]Michael Chibuzor is a fitness enthusiast interested in blogger’s wellness and effective dieting practices. He promotes discount deals in his coupon blog such as the latest medifast web code and a nutrisystem referral code . He writes blog posts about diet tips and offers you the best weight loss coupon deals.[/box]
Image Credit: kenevoy