Businesses have accepted that smartphone apps make a difference to whatever they do. Now they are learning how apps can make their brand powerful in comparison of their rivals. Almost 80% of businesses consider app development as a priority. 40% say that they have plans to implement at least 10 apps in coming three years. 25% of businesses say that they may need 26 to 50 apps for their operations and, they will get them built as soon as possible.
So, brand awareness through mobile apps is turning out to be successful. Businesses are putting their advertisement and customer engagement campaigns over mobile platforms and getting good responses out of them. Take the example of 20XV, a Rugby World Cup app lunched in 2015. It got more than 60 thousand downloads and 120 thousand visits within the period of one month. Each of the users spent as an average time of 8.21 minutes, which is a pretty good score for a new app. Although, the example belongs to sport app category, enterprise apps too can be aimed at increasing the engagement of employees with their operations. In businesses, internal enterprise apps are becoming a norm of the workplace.
But even if things are looking all positive for business focused mobile app development, the way to conclude an app isn’t that much easy. There is certainly more than one challenge. If these challenges aren’t addressed properly, many things are likely go in wrong directions. Corporate / enterprise mobile app developers need to abide by the ongoing and coming drifts. Some of them are as follows:
- Implement cloud based development tools
Cloud computing has begun to get a pace. Nearly 70% of CIOs have expressed that they want to build cloud apps and 73% are expected to increase the use of cloud computing by the end of 2016. Such wide acceptance is taking place because of the huge benefits of cloud apps. Cloud solutions let teams collaborate to core system without the limits of time and place. This helps in rapidly executing various operations, reducing their costs, and sharing various documents without any delay.
- Tools that don’t require developers
In most of the cases, in house development teams are Windows-trained, which do not have deep experience in mobile app development. This pushes businesses to look towards third-party software developers. They hire these mobile app developers to get their solutions implemented at a high cost. It leaves business helpless because they have to spend and wait a lot to get things in right way. But Microsoft has already suggested a solution for this issue 3 years back. It launched PowerApp, a platform that allowed anyone having “Office” experience to build apps with almost no or minimum help of developers.
- Simple-to-use tools for faster development
Another change taking place is the simplification of development tools so that time-to-market can be decreased. For now, a mobile app development company may take from more than 7 months to a year for completing an app, but during this period of wait, a business has to remain at loss.
- Built-in app marketing tools
The total number of apps on both Google Play and App Store has reached more than 4.5 million, but only a handful of them are popular. The real cause isn’t that they don’t match the quality standards, but they lack at promotion / marketing fronts. Businesses have expressed requirements of adding built-in marketing tools and, many developers are taking action to realize the concept.
- Instant content updates
A true app is one that allows businesses to instantly update content without the help of developers. Here cloud based solutions can help them in having total control over their apps. Developers are coming with solutions that make real-time updates a simple and instant thing.
Author Bio :- Sofia Coppol is a digital marketing expert in Rapidsoft Technologies, is a offshore software development company which provides Software for Education, Automation, Construction and Finance across the global. She loves to write on latest mobile trends, mobile technologies, startups and enterprises
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