The company website is an incredibly important arm of the business. At the very least, it provides all the information and selling potential your client needs to start using your services. If you have it doing more, then it can be a storefront with all the retail options available to anyone who visits. Regardless of how much your website does for you, you need to make sure it’s doing it spectacularly. Below are a few tips that help you get the best out of your website, whatever it does.


Picture by Breksmith

Test It Inside and Out

One thing that stops websites from succeeding is if they’re plagued with errors. That’s why it’s of utmost importance that you make sure it’s working from top to bottom. Test it thoroughly and often, from before it launches to well after. As well as turning people away, sites with links that don’t work will result in appearing far down the line in search engines. In particular, make sure your links are ever updated. Some pages you link to may go offline, resulting in a poorer site that’s no fault of your own.

Keep It Looking Snazzy

No matter what you’re providing, from information to services, appearances matter. If a site doesn’t strike any sort of chord, it won’t lend any branding power to your business. Worse, if it’s an eyesore, it may turn away potential customers entirely. The site is how you demonstrate your professionalism on the internet. If you don’t have it looking good, it’s time to upgrade. Vectips can help you learn just how to do that.


Picture by Stephanie Walter

Content Is King

To make sure your site is doing as much as it can for you, you need to make sure people are seeing it. Search engine optimisation is one of the key ways of doing that. It’s also something of a self-fulfilling prophesy. There are a lot of tips for mastering SEO, but the best one is: content is king. Produce great content, and lots of it, and search engines will recognise your site as a source for great content. This will help it climb those rankings like nothing else.

Marketing Your Site

As well as making your site work for your benefit, you need to work for the benefit of your site. Treat like a part of the services you offer, since it is. When you offer something new on the site, let the world know. If it gets a redesign, share it. Market your website so you’re drawing more people toward it. It’s a lot easier to sell a website visit than your product, after all.


Picture by Photo.iep

Tracking Your Website’s Performance

Tracking analytics is the best way to learn what parts of your site need work and what needs to be capitalised on. Make sure you’re using all the best sites and software and tracking the analytics of your site. It might take a while to get a hang of it. But once you know how it works, you can make precise improvements to your website that will have near immediate effects.


  1. lokesh


    There is also another way by buying some content creator softwares. As Content is King i have seen some sites without content but ranking on top!

  2. Reply

    Very helpful information for business. While building a website for your online business or company, I think Unique content with highly SEO optimized is a great way to rank for the product. Generally it is easy to SEO optimization for such websites as we know the target keywords are focusing around couple pf main keywords.

    The design of website also plays a good role and now a days one can use WordPress to design a very fast loading SEO friendly website using any premium theme.

    Thanks for sharing this useful information.

  3. Karnika


    Well! This is been one of the best stuff which would help many people for designing a web page to their own company.

  4. Reply

    yes It is true that content is king. I want to create movies site .definitely i will remember your tips in my mind. Thanks for nice article.

  5. Reply

    Useful Post. To maximize the online presence and ROI of the business, the first thing to be considered your website design should be impressive in terms of navigation, background, colors, fonts, services and quality content. Because it lasts the first and last impression to the user first visits your website.

  6. Remsun Dbbrma


    Content is the king but nowadays attractive user interface is also important for any site, it doesn’t matter whether it is a company site or normal blog, it should be well presented both in terms of content and overall layout.

  7. devika


    Also, since the offer was free, there was no impression that the users were being marketed to. This is what caused Hotmail to explode in popularity within a VERY short time period…this is the power of viral marketing.

  8. Elnaseh


    Your step by step guide is containing so many useful steps which are necessary foe making our company website more perfect and i will follow your recommendations.

  9. Reply

    Useful Post. To maximize the online presence and ROI of a business the key things to be considered includes a well designed website with easy navigation, background, colors, fonts and quality content.

  10. Miley Say


    It was indeed a needed thing for me. I wanted to know something that I was missing in my company’s website and now, I have that all. Thank you very much.

  11. Madhu


    I read your articles very excellent and the i agree our all points because all is very good information provided this through in the post. It is very helpful for me. Keep blogging like this. Thanks.

  12. Reply


    Awesome article, indeed websites are really great way to reach global customers in a short period of time. I guess we must know the tactics for promoting our stuff.


  13. Reply

    Hello, First of all, What I want to say is thank you for the excellent blog. I was trying to make my front page look a little different from others and the description right on the front page but I was unable to do so. But now I can do it easily with your tips. Thank you again.

  14. Atinder S Gill


    Hey Kharim,

    Well,i have noticed in my short career that, most of the failed small businesses, do mistakes in marketing. They take it lightly, which makes them fall.

    According to me, Marketing should be the first thing they should care about.

    Btw, a very well written post.

    Have a nice week ahead.

  15. Anannya Roy


    Your tips will really help me to create a successful marketing of my blog and thnx for providing such a good article about it.

  16. Reply

    It is true that content is king. We need to keep the good content to our website for getting more traffic. Well thanks for the blog.

  17. Vijay Kumar


    I found your post really helpful.
    Great! simple and addictive post, please keep writing the posts like this one, thanks for this post. I like Your writing skills, I am also a blogger and want to write like you.

  18. Akaahan Terungwa


    Hi Kharim,

    A ton of companies today are getting things wrong – and as a result, are losing big bucks, bucks they do not even know they could have earned!

    One of the major reasons for this, I have come to understand, is that most companies rely on in-house help too much…the prevailing thinking is: ‘what are we paying them for?’

    Sadly, the best guys are freelances…freelancers who are too smart to dedicate to anyone 🙂

    When companies start thinking largely outside for most of their intense problems like SEO and traffic conversion, good things will begin to happen. Clearly.

    Do make the day great!

    Akaahan Terungwa

  19. Reply

    Hi Kharim.

    Marketing is going to play most of the part. Although the other factors are also important but marketing is really the key to getting the most out of a website.

  20. Reply

    Your step by step guide is containing so many useful steps which are necessary foe making our company website more perfect and i will follow your recommendations.

  21. Reply

    Hi Kharim,

    Now days Internet became crouded place so getting site to top for getting noticed by readers and viewer is most complex thing.So marketing business can bring our business site to top and get readers.

  22. Reply

    Hello Kharim,

    Well, These days, most of the companies are having a website but only a few knows how to use it the best way. A proper marketing and maintenance of site can bring double power to a business. So, worthy points shared.


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