Branding is important for any type of business – be it big or small. Today many companies realize that branding is not just a logo or how their business is perceived externally. There is a very strong link between successful businesses and strong Branding Agency in Bangalore. Successful businesses should have branding as their focal point in such a way that you could almost substitute the word brand for business.
Branding is a way of how you define your business to yourself, your team and your external audiences. It encapsulates the core of the business and its values, not just what it looks and sounds like. Today customers of all sorts of businesses are able to distinguish what actually a company is at the heart, if you remove the trappings of gloss, spin or charm, which is often used as an away to charm customers to like the products/services offered by a company.
Effective branding is when, customers connect emotionally with a brand, in terms of the same values and beliefs they share with the brand. This leads to higher sales and better brand differentiation. It has some other benefits as well it leads to customer loyalty, advocacy and can an even protect your price in times when competitors rely on promotional discounts to drive sales
Here are few ways of how to successfully implement branding for your business.
1. Defining your brand should be the first point
Start by reviewing the product or service of your business. Then research the place it occupies in the market and what are the needs and concerns of your customers. The brand character that you create, should promote your business ,connect with your customer base and also differentiate you in the market.
2. Think of your brand just like a person
As an individual , our character is made up of beliefs, value systems and purposes that define who we are and who we connect with. Based on our personality, we behave differently in different situations, like how we dress, how we eat and what we say. When you are building a brand, you should predict how your brand will be perceived by the end customer, with the type of traits and belief systems they have, just like you.
3. Consider what is driving your business.
Figure out what your business believes in, what is its purpose and who can be its brand ambassadors.This will help position your brand in the market and inform about the identity and character of your brand to brand communications team.
4. Long-term bonding with your customers should be the agenda
Don’t promise anything to your customers and raise their expectations from you, only to be broken subsequently. Create trust for your brand – be clear who your company is and be true to the values that drive it every day.
5.Communicate with your customers with a consistent tone of voice.
When you talk to your customer in a consistent tone, it reinforces your business character. It clarifies what the business has to offer, so customers are aware exactly what to expect from the product or service.
6. Avoid repeating a particular message in the same way over and over again.
Alternatively, aim to make your key messages work together to build a coherent identity.
7. Don’t try to copy the look of chains or big brands.
Always create your own distinctive style. Customers today look for something more authentic and original, than mere brand replicas of a bigger brand. Honest brands are known to attract customers by showing something that aligns with how they feel about themselves.
8. Be innovative, bold and daring – showcase something you believe in.
Big brand have an inherent problem of being less innovative, as they have large layers of bureaucracy, which prevents them from being flexible and react to the ever-changing needs of their customers. So try to move away as much as possible from these issues incorporate something bold and unique in your branding.
9. Be self respecting when communicating with customers
Your brand is your pride and you should never dilute it by offering indiscriminate discounts to your client. Try offering more, rather than slashing prices as through promotions you can reinforce your brand mission.
10. Don’t make the mistake of stamping your logo on everything
Good branding techniques involve keeping the customer engaged and intrigued about your offerings. So don’t reveal everything upfront. Let there be some suspense around your brand, which eggs the customer to find out more about it. This is also a good way to build ambassadors of your brand , who will like to go around and tell others about what they have discovered about your brand
On a parting note
Branding when used effectively, can turn around your business 360 degree and lead your business to increased sales.So use it properly and reap the benefits.
Author Bio: Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Advertising Agency In Bangalore, Lifestyle Design, Branding Firm, Exhibition design etc..