content seo symbol crossword puzzle

Are you trying to improve your website’s exposure on the Internet? If so, you’ll have no doubt come across two terms: SEO and Content Marketing.

Some people assume both terms mean the same thing: to improve search engine visibility. That’s what their ultimate goal is, but they achieve that in different ways. In fact, SEO needs content marketing to deliver results. Here’s why they both go hand in hand:


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SEO is the client; Content Marketing is the service provider

The relationship between SEO and content marketing is one of a client-service provider. Search engine optimisation dictates what the requirements are, and content marketing fulfils them.

Content marketing is primarily used for the SEO industry. It’s a way of helping Internet marketers gain a competitive edge for their clients. Some large companies even hire teams of content writers and SEO strategists to be number one.

SEO wouldn’t exist if it weren’t for content marketing

We all know that SEO helps websites get better ranks for results pages. It’s a natural thing to want your site to show up on page one for relevant search phrases.

Part of the SEO process involves tweaking the words and articles on a website. Or, in other words, content! To get that done, content marketing needs to be part of the SEO process too. If content marketing didn’t exist, neither would SEO.

SEO focuses on keywords; Content Marketing uses them

When you search for something in Google, you type in a keyword or a phrase containing keywords. For example, if you’re hungry you might type in “takeaway food.”

Content marketing ensures relevant sites show up in results pages. You have to track the right keywords and using them in your page content. Of course, one cannot automate the process without it looking spammy.


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That’s why high-quality content gets written by human copywriters and includes those relevant keywords.

SEO link building campaigns are useless without Content Marketing

It’s no secret that all good SEO link building campaigns need content marketing. An online marketing consultant will tell you content is king for increasing inbound links.

First of all, you need high-quality content on your website. Next, you need to produce content that gets published on other sites. Those blog posts and pages will include natural, relevant links to your website.

If you don’t have content marketing, how can you have an SEO link building campaign? Third party sites aren’t going to link to external pages that contain spammy content. They only want to link to content that will provide value to their audience.

SEO works in the background; Content Marketing is on the front line
Despite their close relationship, SEO and content marketing work in different areas. Search engine optimisation concentrates on making things happen in the background. Meanwhile, content marketing delivers quality articles that everyone (include Google) can see.


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Content marketing might not get much credit from an SEO point of view. But, without it, you wouldn’t have much of an SEO campaign to build!


  1. Alexander Blogger


    This article is very helpful, thanks for sharing. I started a blog since 2013 and always searching how to improve my seo and ranking. If you have time you can check it out.

  2. James Bond Gadgets


    Very interesting,good job and thanks for sharing such a good blog.your article is so convincing that I never stop myself to say something about it.You’re doing a great job.Keep it up.

  3. Reply

    Very interesting article !

    Content is important and essential for SEO because Google highlights the sites with quality content !

    Thanks for your article, it’s so useful !

  4. Reply

    This is a very interesting discussion and absolutely true. One can’t do content marketing in case content is not SEO optimized and in the other case there is no point of simply creating SEO optimize content if you don’t know how to market the same. But to make the combination work perfectly, one have to follow slow but stead way of link building from quality sources.
    Simply a great share. Keep up the good share.

  5. Praney Thapa


    Yes, certainly it was an impressive write-up! but looking forward for some more interesting piece of distinct informative from a reputed blogger as good as you.
    In short, an average blog just written with sugar coated words.

  6. Hezal


    Hi Kharim,
    This is a very informative article. As you said that SEO link building campaigns are useless without Content Marketing that is true but I believe that link QUALITY is more important than link QUANTITY and the link always be a factor. Your tips are very effective and I hope these great tips will surely useful for me.
    Thanks for sharing this great post.

  7. Karnika


    Well! I found this post will be a very useful and also this post will reach people! What I suggest is you could have added some more points for content marketing tools.
    Really a very benefitial post!

  8. Richa Sharma


    Very good job.. much of time u spent for that. This information would be very helpful to increase visibility of our site.Nice to read whole information about SEO and Content marketing relationship.

    Thank you For sharing with us.

  9. Mark


    Very useful post I must say. Content marketing is really important part of online business such as websites or blogs, so we must put efforts on content marketing.


  10. Maheen Khan


    What an interesting read and as a blogger myself I found this post very helpful. The post helped me in understanding the difference between content marketing and search engine optimization. Cheers.

  11. Reply

    Thank you for sharing this information with this site. Really i enjoyed very much. And please keep update like this.

  12. Simon peterson


    Great post! It is very important article for a seo website Thank you so mush.

  13. Reply

    Educative post!
    I agree with you. In fact, Panda Update is a search filter that restricts to the low quality websites and brings the high quality website with relevant content on the top of the SERPs.I also believe that quality content is the most important factor of all seo techniques.
    Thanks Kharim for sharing this post.

  14. Nadya


    Excellent post. Article helped me understand the difference between SEO and content marketing and their close relationship too.
    Thank you!

  15. Raphael


    Hello Kharim,
    I like the fact that you too your time to clearly differentiate between SEO and content marketing.

    Indeed i now understand how that both of them work hand in hand. Like you said, SEO works in the background, content marketing works in the frontline.

    Thanks for sharing this lovely post. Have a great weekend Kharim.

  16. Reply

    Search engine optimization and content marketing is very important for a new and old websites. Without SEO and Content marketing your website not popular and going to first page. If you want your website popular and it will go to first page then you need SEO and Content Marketing.

  17. Reply


    Awesome article I must say, seo and content are the main things to be focused on and they should be our first priority.


  18. Christina Lynn


    Hello Kharim,

    Nice explanation and relationship between SEO or Content Marketing!

    How to Google search and optimize some fresh or good content for Users, and Content is the way to the influence of visitors and SEO is worked that how to up of that websites.

    And thanks for shared an impressive and interesting information and enjoyed to reading this article.


    Christina Lynn

  19. Reply

    Hi Kharim,
    Good points. my suggestion, is to write another post about content marketing tools.
    This is really big filed today.

    For Godlove question, this can happen if you link from URL that has query string, like:

    Google will count the different variations as links.

    Thanks James.

    thanks James.

  20. usman sarwer


    awesome post you have shared their is so many people are using spun content and they are complaining his or her website is not ranking but i realise they have post spun content on their website that’s why that content is not helpful so this post is worth to read it thanks admin for sharing this great post

  21. Reply

    Hello there

    I was checking my google webmasters tool today when I found out that my blog is linked 48 times on your blog.

    I’m seeing this blog for the 1st time.

    Do you want to check how that happened?

    And I have further great post you can link to if you want.

    When I started blogging in 2011 I was only interested in seo.

    Then I was introduced to content marketing by Brian Dean.

    I was 1st reluctant to accept the offer then I gave it a try.

    It is great in that it not only gets you traffic but backlinks.

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