What if I were to tell you that there is one factor that will make or break your website every time? What if I told you that it’s a factor you probably overlooked?

I’ve caught your interest – you want to know what that factor is. You look back. You went through everything – a solid design, stellar content, marketing was phenomenal.

You have no clue what you could have missed. You’re thinking I’m crazy. What you don’t realize, though, is that you didn’t realize you weren’t passionate about what you’re doing.

[box type=”spacer”]Why Lack Of Passion Will Kill You[/box]

I’m not entirely sure if I meant that line metaphorically or literally. Either way, it still holds its value – without passion, you’re not going far.

You’ll only ever get out what you put in. I find it summed up quiet nicely in Pink Floyd’s Have a Cigar:

You’re gonna fly high, you’re never gonna die; you’re gonna make it if you try, they’re gonna love you.

[box]Your Content Will Be Terrible[/box]

As has been said before, content is not king – good content is king. You can only sit plush in your throne if you are providing the utmost of quality content to your readers – that’s proven.

All great content is fueled directly by passion, and that will never change. The greatest achievements in world history have emerged simply due to passion.

The greatest case and point in my mind is the USA moon landing. Without the passion to do the impossible, the passion to take a leap in the space races, or the passion to stretch history, it would’ve foiled at its roots.

You can easily pump out a few great articles in the beginning – anybody can. Without the passion of the niche, though, it ends there – you don’t know enough or have the will to learn more to continue.

Everything you’ve worked on is suspended in mid-air. You breathe and that’s it – it’s over. The content [for a lack of better words] sucks, and you’re left clueless.

[box type=”red”]You Won’t Survive[/box]

I hear it every day – you’ll make a few thousand dollars from a niche website. You just have to write some content and there you go – you’re golden.

Let’s get real. Honestly, between me and you, do you think that you’ll amount for much? I should think not.

You can call it passion all you want, but all you really are is greedy, and it will show. Passion is the glue that holds you together.

As Harvey MacKay once said,

Find something you love to do and you’ll never have to work a day in your life.

Far too many websites enter the face of the internet with a great future before set before their feet, only to be corrupted by the evil force of indifference.

There’s two paths you can go down, and there is, unfortunately, no time to change the road your on.