Your website’s bounce rate is a measure of people visiting your website without going to any additional pages. It is displayed as a percentage of single page sessions on your WordPress website and is a good indicator of how relevant and engaging your website’s content is.
If you can get more site visitors to stick around for longer, reading more of your content, and engaging in calls to action your provide them, you will likely gain more subscribers and convert more sales for your responsive WordPress themes.
To check your wordpress website’s bounce rate you will need to look in your Google Analytics Account for the bounce rate statistics. The average bounce rate for all websites hovers around 40.5% with content driven websites coming in slightly higher. The goal is to aim for around 50% or lower.
Why bounce rate of responsive wordpress theme should be lowered?
Lower bounce rate means more number of subscribers, which means more profits, which at the end of the day is the one single purpose of every business around the world.
Now, many of you might not know how to stumble upon this. For that, you’ll need to log in to your Google Analytics account or any other statistics solution. Make sure that you use your bounce rate measure as a barometer of how smoothly your WordPress blog is working. Here are a few general parameters:
- Excellent Bounce Rate – Around or lower than 20%
- Good Bounce Rate – Around or lower than 40%
- Average Bounce Rate – 50 to 60%
- Poor Bounce Rate – Over 75 to 80%
After all that has been said and done, let us look at the various ways by which you can decrease and stabilize your precious bounce rate.
Good Content is essential for WordPress theme website
High quality content that is relatable and useful is what most WordPress theme website visitors are after.
When people visit your webpage they are doing so because they are interested in something you have to offer.
It is your responsibility to follow through and give the people what they want whether that be helpful tips, a special giveaway, a must have product, or just some plain old entertainment.
It is also your job to make your content accessible in search results so that your intended audience can find you and visit your website.
Use appropriate keywords
Use strong keywords in your post titles, headers and sub headers, and images so that people searching those keywords will find your WordPress website.
Make sure the keywords relate to your content and are not used to simply attract more traffic for responsive WordPress themes.
Be relatable to your intended audience
If you are advertising a niche specific product such as eco-friendly salon products make sure that is really what you are selling.
If not, people are sure to leave once they realize your website is not what they were looking for.
Have a clear Call to Action
Getting your readers actively engaged in your content will encourage them to stick around and visit more web pages.
Use pop quizzes and surveys, email subscription sign-ups with content upgrades, or coupons to use on a product you sell to encourage customers to explore your website further and thus reduce your bounce rate.
Be mindful of SEO tactics
Using a WordPress plugin such as Yoast SEO can get you ahead of the game when it comes to SEO best practices.
You can designate a focus keyword, change permalinks to be more user friendly, edit your search result excerpt, enable XML sitemap integration, and more using this popular and free SEO plugin in your responsive WordPress themes.
Display Excerpts on the Blog Pages
Avoid full post displays on your blog, as that will put off your readers.
Give them a choice to click on the article they want to read.
Improve your visitor experience by opting for excerpts, which will simultaneously optimize your WordPress webpage loading times and increase your theme page views.
Segregate Longer Posts in responsive WordPress themes
No one will have the time to read an immensely huge blog post on a single page.
Use the <!–nextpage–> tag to split your post into multiple pages.
This will improve the reading experience by a significant margin.