There are a number of professional SEO experts working in big firms in big business hubs like SEO service providers California, Delhi, etc. However, before you wish to reach that level of expertise hold on. You need to make sure that you are familiar with SEO inside out. Just like before buying anything you look for it online before going in for hiring SEO experts you need to have your own hands-on practical knowledge base of the domain.
We know it won’t be easy to command SEO as a master in a few weeks or months, but don’t worry if you remain consistent then you would easily be able to improve. Well, for now here are the top 10 ways to immediately improve your SEO ranking, for you to get started.
Identify And Delete Pages
Most of the content writers tend to believe that google prefers websites, that publish a lot of unique content and hence have a very large website. However, the truth is quite the opposite. Google does not want you to publish rubbish content just for the sake of your ranking. On the contrary googles, search engines prefer a website that publishes content a lot less frequently but has high quality.
Well, this quality over quantity approach is one of the secrets behind a website’s success. So, you need to make sure that you publish a lot of high-quality content and delete the ones you don’t need or the zombie pages from your site. These pages do not provide any value to the website ranking, they just contribute in making the website bulkier. So, identify and delete such pages from your website.
Fix Technical SEO Problems
There are hundreds of thousands of technical problems that can easily impact your SEO. Fixing them is one of the fastest ways to get a higher Google ranking. Here are some of the most common technical issues you should watch out for –
- Duplicate or missing title tags
- duplicate description tags
- Broken links
- Images with missing alt text
- Pages blocked by robots.txt
- 302 redirects that should actually be 301 redirects.
Make Use Of Tools
We recommend you to use SEO tools that can help you improve your SEO. A host of tools are there online that can help. Raven tool site-auditor is one such tool that can help you detect issues related to SEO. You can also choose to contact professionals from SEO service provider in California. They are extremely knowledgeable and skilled with SEO and can easily fix your SEO related issues.
this is one of the most important accepts of SEO ranking. In fact, on-page optimization can actually make or break your site rankings. So, you need to dedicate an entire SEO checklist, just for your on-page optimization. You need to make sure that you properly make use of the keywords i.e optimize the content, meta descriptions, title tags, etc. On-page optimization is really important, however, if you have a lot of pages you can not optimize all of these pages, instead select the top most important webpages for your website and optimize them.
Work on your CTR
CTR also is known as click-through rate is the number of clicks your website receives. And if you are even familiar with SEO optimization a little bit, then you probably know that CTR is a huge factor in SEO rankings. CTR tells search engines like google that you are the best result for certain keywords if you are receiving more clicks than any other website. This way Google will automatically make your website rank higher in the SERP result. There are a number of ways you can optimize your CTR such as changing your webpage title and description to suit the reader’s perspective.
The amount of time someone spends on your website is known as dwell time. And yes, the longer your dwell time is in general the higher your page will rank in google. There are a number of factors that play a crucial role in improving the dwell time of a website. Some of them include the user interface, UX, content presentation, text readability, use of proper graphics, etc.
Relevancy Of Content
Now, just using keywords is not enough, if you actually want to improve your website ranking then you need to make sure that your content is relevant to those keywords. So make sure that you publish relevant content.
Everything has an expiry date and the same goes for the content. If you have written about something, then you need to make sure that you update that information based on the latest market requirement and trends.
Create a website that properly utilizes the links. You don’t have to add the click here button everywhere in order to let your users know about the links. Create an intuitive pattern and try to use the name of the designation instead of click here, especially for the web content. You can also add descriptive links to the content.
Like we said before description is important and you need to describe everything in a way that does not spoil the design of your website. This is done by using alt tags for visuals graphics. Alternate text descriptions can also be optimized for better SEO, so make sure to include alt tags to your website.
Author Bio –
Hermit Chawla is a MD at AIS Technolabs which is Web Development and Digital marketing Company, helping global businesses to grow. I would love to share thoughts on best Seo companies Riverside, online marketing, Social media marketing and game development etc.