Why Creating A Niche Blog Without Ads Could Result In A More Profitable Blog In The Long Run

This is a guest post by Thomas. He writes about how to find trainee mining jobs in the Australian mining industry.
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I know that the title may not seem like it makes any sense, seeing as the whole idea of creating niche blogs is profit. But today I want to put forward the case of ad-free niche blogs and why they will most likely result in higher quality, more profitable sites in the long run.

Let’s take a quite look at what niche sites are and why we would want to create them, and then I want to jump straight into the ‘ads’ vs ‘no ads’ debate.

What Are Niche Blogs?

A niche blog is a website that is built around a very specified topic, with the purpose  of creating a passive income stream. Most of these sites put a heavy focus on search engine traffic to get their visitors.

People create these niche sites with the intention of of making money, so keyword research, optimised content and link building, play a big role in the creation of these blogs.

Why Hold Off On The Ads Then?

So before I get yelled down, let me be a bit more specific.

I am not trying to tell you to never have ads on your niche blogs, because how would you make money? The point I want to make is,

Why not hold off on ads for a new niche site for a couple of months as if first grows?

But what are the benefits to doing this, and why would be give up our first couple of months income.

Why I Am Recommending An ‘Ads Ban’ For The First Few Months On A New Site

Now I will be the first to admit that I have always been an advocate of monetizing from the start, however I am constantly testing out different strategies (the latest being this ‘ad-free’ idea) and I see a lot of positives. So let’s take a look:

1. Stops You Frequently Checking Your Affiliate Accounts

   There is nothing more depressing than checking your Adsense account (or other affiliate account) in the first month of a websites existence. The search traffic will not have really kicked in because you are still creating content and building links, so all you will be seeing regularly is  ‘$0.00 days)

   By cutting the ads, you are also removing the necessity to check your accounts – saving your time and emotions.

2. Promotes Quality Content

   If your focus is not on the money, you will find that you start researching your content more. The site becomes more of a hobby or a passion, instead of a cheap website you have thrown together as a money making device.

   And because of this, you will find that the quality of the content that you are creating will rise.

3. Makes You Less Selfish

   Have you ever noticed how possessive niche site creators are with their links? Every link on their website either has to be an internal link to help rank their content, or an external link that makes them money (be that a paid ad or affiliate link).

   Since you are not having any of these paid external links, it opens you up to the concept of linking out to other credible websites – making you niche site much more valuable to your readers – which means it is much more valuable to Google.

4. Allows Your Income To Kick Off With A Bang

   And remember that depressing feeling I was telling you about, when you are daily checking your new niche sites affiliate income?

   What if you waited 2-3 months before adding ads, focused those first few months on content creation and building a flow of search traffic – and then decided to implement ads?

   I believe you would definitely see a significant income from that first month of monetization that would keep you encouraged to continue building this niche site – and maybe start working on another one.

Group Discussion

So that is the case that I put forward for ‘Ad-Free’ niche sites. I’d love to hear your thoughts, and also what has been working for you.