4 Awesome SEO Tactics To Tame The Panda

Panda is basically a set of algorithm introduced by Google simply to penalize the sites with low quality content. It was first introduced in the February 2011, which hampered more than 12 percent of Google search results.

Since then you could find Panda updates coming in regular basis, with the latest appearing on 22nd January 2013. As per Google the main idea behind introducing the Panda update was to bring down the websites carrying low quality content, and give quality sites a better rank. It employs several artificial intelligence tools along with human quality filters that help the giant search engine to judge the quality of the sites on basis of content, speeds, design and trustworthiness. Since the advent of Panda a number of sites having low quality content lost their traffic thus it acted like a devil for a number webmasters all across the world. However, there are ways to overcome this, which comes in the form of effective SEO tactics.

Let’ check out some of the best SEO techniques to tame Panda.

[box type=”spacer”]Revise Your Content[/box]

If your site is hampered by Panda updates, the first thing you need to analyze is your content. There are several analytic tools, which can help you in identifying the under-performing content with the help of user metrics including page views, exit and bounce rates. At the same time find out pages that are filled with poor and obsolete content. Content plays an important role in search engine optimization.

As said, the main idea of Panda update is to improve the quality of content meant for the internet users; hence you are supposed to evaluate your content quality. Get rid of the grammatical, stylistic and spelling errors in your entire content of your site as these things could damage your credibility before Google.

There is a direct link between quality content and page ranking over Google especially after the advent of Panda update; hence you need to start working with your site content. Quality content could be defined as the one, which happens to be useful, relevant and interesting to the users. It shouldn’t be a copied stuff from any site or blog.

Plus, the content you put over your site should be thin enough to present the ideas in limited words rather than putting in the forms of huge descriptive paragraphs. There are rules set for the length of content by Google, which you need to follow while working on this aspect.

[box type=”spacer”]Moderate Use Of Keywords[/box]

Keywords play an important role in search engine optimization, which bring in a number of visitors to your site. However, after the advent of Panda update, the approach for keyword optimization seems to have changed a lot. Now, you are not supposed to use longer stuff keywords carrying higher density, which is termed as keyword stuffing in the language of Google.

If you have been carrying out the keyword stuffing thing, you could end up becoming the victim of Panda update. Hence the only best solution here to tame the Panda is to use all your primary keywords in a most natural way inside your site content rather than overly using them.

[box type=”spacer”]Rely Only On Quality Backlinks[/box]

Many sites in order to rank at the top were seen carrying a number of links with majority of low quality links, which is called as link farming.

However, with Google Panda update, all such sites were seen penalized by the giant search engine. Backlinks are considered as an important element of off page SEO but with low quality links, you are bound to be penalized by Google.

Hence it is imperative for you to include quality backlinks so that Google gives you higher rankings in different search results. You need to analyze all the backlinks found over your site and get rid of the low quality links. Say no to link farming. The best way to get quality backlinks is possible via social media and guest blogging.

[box type=”spacer”]Say No To Black Hat SEO Techniques[/box]

This should be the important base of your SEO strategy if you are keen to tame Panda update. The black hat SEO techniques are being barred by most of the search engines. The sites adopting these techniques were badly affected after the advent of Panda update from Google.

Instead of relying over these, make sure you follow several white hat SEO techniques, which is considered as a legitimate way to get traffic to your site and improve your page ranks as well. The white hat techniques like blog comments, PR, article marketing, and even social media could be time taking but at least can save you from becoming the victim of Panda.

So, if you have been relying over black hat SEO techniques like link farming, Doorway pages, hidden links and cloaking then make sure you get rid of these as sooner or later you would be caught by the search engines.

[box]Final Word[/box]

Among the list of several things to be carried out to tame Panda update, the above listed SEO strategies could be called as the most effective ones. Relying over these updates could really help you in surviving from the Google Panda update and make you more visible over the search engines.

About The Author: Claudia is a writer/blogger. She loves writing, travelling and reading books. She contributes to Social Cloud.