As a blogger, one would concentrate on writing styles and other such details and expect an increase in blog traffic. But this isn’t always true. In other words, the content on your blog isn’t the only factor that influences traffic. Some technical support to good quality work can always add to the blog popularity.
Optimize Your Content For Search Engines (SEO)
You might be providing very good content and people love it; but if the search engines aren’t identifying your work, then you are sure missing out on a rich crowd out there. It’s therefore important to make content which is at least, partly, SEO friendly. Use keywords and include them in your content – of course, not forcefully; but where ever possible. Make sure that the keyword density is not too much or too less.
You could also read on the Google official blog and visit sites for information on how to add the SEO factor to your blog. These sites can act like self- help tools. Alternatively, you can get in touch with an website marketing company to help you. There are many which offer reasonable deals for small scale blogs.
Use Web Analytics Tools
Tools available on the internet can be very useful to do a quick analysis of your site.
There are two things that are very important:
a. Knowing where the traffic to your site is coming from.
b. Knowing what exactly people are saying about your site, while linking to it.
An analysis of these two factors can play an instrumental role in driving traffic to your site.
For instance, if you are aware that facebook is working very well for refrencing people to your site, and possibly twitter isn’t working as well, then as a business person you can put in a little extra effort to make your facebook page work better. For instance, you could invest in facebook ads.
In simple words, analytics is important. You can download free tools like Google Analytics which will provide all this information.
Keyword Research For Your Blog
Keyword research may be included as a separate analytics for your blog. This is because it’s important to research on which keywords your blog should target in order to get more people to your site. In other words, when people are looking to read on and find information on the subject that your blog is focused on, they MUST reach your blog. And this is possible only when your blog has the keywords that people are using to ‘search’. Keyword research and targeting, is hence, important.
In the real world, we meet people and socialize; on the web we go to social networks and socialize! Have a brand presence on various social sites; you don’t have to be aggressively active on all – you simply need a consistent existence.
Traffic on your site, in the broader sense, is about the people who visit your site, like your work and stay on the site. This real audience counts and their experience counts a lot. For instance, you don’t want people to leave your site just because it doesn’t download well in time! Make sure your website usability is good because in the long run, that’s going to count a lot.