Incorporating SMS marketing into your business strategy can have a number of benefits, and can allow you to communicate instantly with customers and clients with the touch of a button. SMS marketing is becoming an increasingly popular way for businesses to increase sales, attract a new customer base, maximize profit, and boost business.
Here are five ways SMS marketing has transformed the way businesses communicate.
1. Fast Communication
Sending an SMS can take as little as few seconds to reach the intended recipient, much faster than traditional forms of communication like post. Unlike email, customers don’t need to be connected to an internet connection to view your message; they can read your SMS when on the go, allowing them to respond in almost any situation or location.
2. Reach More People Fast
You can send SMS marketing or bulk SMS marketing to a targeted group of people, based on the nature of your marketing campaign. Send thousands of text messages instantly to your list of contacts, or incorporate SMS marketing as part of a larger marketing campaign across several different platforms.
Keep your customers or clients updated with industry news, a recent promotion, or advertise your goods and services. Whatever the nature of your SMS, customers are more likely to take action and respond, especially when compared to other promotional strategies like direct mail or email.
3. Customers Are More Likely To Read Your Messages
When compared to an email marketing campaign, SMS has a significantly higher ‘open rate’ – the number of people who open and then read the message. Depending on the handset and phone carrier, some SMS messages are automatically opened, allowing your customer base to read your message and then choose whether to respond.
Text messages don’t have to battle against email junk filters or spam. Once you send an SMS, it will end up in your customer’s inbox, providing direct communication to your recipient.
4. Send Clear, Concise Communication
Get straight to the point with an SMS. Unlike an email, your promotional message will often need to be less than 160 characters when sending a text, ensuring your communication is direct and concise.
This allows you to send information to customers that is relevant and necessary, without the need for large amounts of information which can confuse the reader. You could keep your customer base informed with a seasonal promotion or offer, for example at Christmas or New Year, or be more creative and text customers about a competition you are running to increase responses and boost sales.
5) Increase The Marketing Potential Of Your Business
Text messaging is one of the most popular ways that people communicate with each other. According to the Mobile Operators Association, there are around 83 million mobile phone subscriptions in the UK, and text message marketing can help you to communicate with a number of different demographics.
Text message marketing even allows you to personalise your text messages, which can help to increase the chances of a customer responding to the message. Regardless of the size of your business, SMS marketing can be a valuable and cost-effective way to communicate with your customer base.