Think of the most common search engine in the world and Google is the first name that comes to mind. Houston SEO services are what can push a small business in the big league too. To get to the first page in Google search results is tough, but not impossible. While there are many search engines out there, most of them use the same methods and if you are popular on Google, chances are you will be popular in the others too.

Prior to listing the tricks, what you need to do to be successful in Houston SEO is get a Google+ page and a Google places page. Signing up for a Google+ page is pretty simple and straightforward. While Google+ is not the hottest of social networks out there, what it does if it has your or your business’s picture attached on it, is that it shoots you up the Google search results if connected with your business.

A Google places page will ensure that you can easily be found locally. Yes, we want the world to notice us, but let’s attract those closer to home first. This is where the Google places page comes in and does its bit for you.

Now that you have done the first two parts, let’s see what you can do to climb up the Google ladder.

• Speak The Google Lingo.

No, you don’t have to learn a new language. Doing simple things like having a heading tag, sub heading tags, and keywords in your title and in your content will push your page up the order when searched for.

• Get Addressed By Your Address

If you make it easy for Google to pair the name of your business with your business address, then you will be pushed up the order. You can make your business address more common by posting it on sites such as Yelp and other social media accounts like Facebook and Twitter.

• Get Reviewed

Do not be scared to get reviewed. If your product is good enough, the reviews will be good too. And having even a few good reviews will lift you up in the Google search ladder.

• Link Your Pages

Make sure you check the data analysis to see which pages of your site aren’t performing up to standard. Drive more links that connect to that page and watch how things change. If you are an e-commerce website, then make sure that every page is relevant and displays what it says it displays. Google rewards relevant pages.

• Videos Speak Louder Than Words

If possible and if relevant to your business and the services that you provide, try to make a YouTube video and link it to your site. Results show that videos are 50 times more likely to show up on the first page of Google compared to just text.

• Connect With Others On The Same Path

Yes, you’re running a business, but who says you can’t make friends while doing so? The world has enough for everyone’s needs after all. Get to know people who are doing what you are doing and support them and they will support you too. You could also link each other’s websites up and thus create a win-win situation for both parties.

• Be Authoritative

If people clicked on your site, it is because they are in search for something. Be the best in your business and if not, then work on being there. Sound authoritative. Create a guide listing how you can help others. Make your site of use and watch people come again and again.

Final Word

Houston SEO can be done by everyone, provided they put in the effort to learning and seek to grow. Sow the seeds of SEO and use these tips and tricks and watch your site and income grow!