If you are making a WordPress website for the purpose to expand your business, then you need to consider all the essential characteristics that can set you apart from the crowd. It is imperative for you to understand how the site fits into your current marketing strategies. In order to establish a unique identity in the web world, you need to do email marketing, text marketing, content marketing, social media and more.


Only creating a website does not fulfill the organizational goals, you also need to adopt the advanced marketing techniques that can meet your business needs efficiently.

In order to build a site, you need to create a strategy before investing your money as well as your time. After that, ensure the following steps that take you through the process of creating your customized WordPress site.

  1. What’s The “Unique” Idea?

What’s the “Unique” IdeaUniqueness is what that sets you ahead from the competitors. If you have decided to establish a website, or re-design an existing one, then you need to take this reason or notion and certify it such as: what do you want from your site? How you make this site unique from others? In fact, every site should represent their main “objective” or “purpose”. You can try this exercise: pick out one or two emotions that you want your visitors to feel when they come to your site.

Also, determine what will represent your main objective? For instance, will this color make my visitors feel happy? Will this type of content make my readers feel satisfied? So, you have to take decisions that revolve around your “unique idea” because this will help you in creating a top-notch site within a budget.

  1. Determine Your goals

Determine your goalsDON’T miss this step! Create a list of assessable goals that you want to accomplish within a specific period of time. You can also follow statistics to track:

  • New visitors per month or day
  • Average page visit per sessions
  • Unique clients gained per month
  • Leads per month
  • Bounce rate
  • Revenue received per month
  • Return on Investment (ROI)

Be sure your goals are SMART: Specific, Measurable, Attainable, Relevant and Time-Specific. If you are unable to meet any of your objectives after launching your site, do not worry! At that time, you simply need to make a list of two or three action items to fit your site back on track to achieve the determined goal.

  1. Make A Project Timeline

Create a realistic list of deadlines for the website, and try to stick to those deadlines. If different groups of people are working on a website, make sure to include all action items and deadlines with the suitable personnel assigned. It is your prime responsibility to make every individual accountable, and fix weekly or monthly meeting to keep your project timeline on track.

  1. Budget Estimation

Most of the companies make mistakes of considering that a Do-It-Yourself approach will save their money; however, this is not a right approach. We all know that Time is Money, so calculate the time and it will take you and your team to create a website, and then estimate the labor cost of this time.

However, the budget will be different for everyone so be sure to include:

  • Labor cost
  • URL Hosting
  • WordPress Template
  • Graphics and Images
  • Future Maintenance and updates
  • Additional Software or Plugins

Suppose the time and effort calculated to create your site exceeds, then you may consider making a request for proposal, determining your budget, and opening the proposal up to bids for experts to create your site.

  1. Design Structure Of A Website

Design Structure of a WebsiteIn the technical world, this is known as your site’s “information architecture” or IA. If you think that you know more about websites, feel free to use this technical jargon and fit it into as many sentences as possible. To create your information architecture, you need to develop with a diagram (get as gaudy as you want, as time permits you) that represents the page static structure of the site.

Note: Try to keep it simple and clean! You can also include an engaging content with the objective to attract more visitors towards the contact form.

  1. Manage Your Content Properly

Manage your content properlyArranging content, images, copy, testimonials, white papers and other marketing components is an imperative step if you want to create a user-oriented site. After organizing everything, create a list of fresh content that you will need for your site, including additional components that you may require for your site. You should organize your content by page in order to make it clutter-free, and allows visitors to get the information in the simple and easy way.

  1. Select The Most Suitable Template

You know that templates are the most exceptional resources for small-scale businesses because they do the coding for you. WordPress template is appropriate for simple information architecture and easy site navigation.

However, there are many factors to consider while selecting the perfect template, including the format, design, page structure and functionality. And the most essential element of a template is to consider the accessibility of the creator.

Well, it is not significant that all WordPress templates that are created should be equal. In fact, many only display the homepage in the “live preview.”

In fact, you need to make sure that the theme you selected is not only an appropriate visual match for what you are searching for, but also ensure that you correctly determined the functionality of the theme and also has the ability to support useful plugins and the potential to contact the theme creator if you trap into any problem.

The following are some famous retailers of WordPress theme:

  • Witty Themes
  • Theme Forest
  • Elegant Themes
  • Mojo Themes
  • My Theme Shop
  • Woo Themes
  1. Find The Most Appropriate Plugins

Find the Most Appropriate PluginsIf you want to incorporate extra functionality into your site, you need to find the right plugins for it.  WordPress plugins render you the ability to add advanced web features with no difficult coding. WordPress offers tons of options for image sliders, contact forms, social media sharing feature, newsletter sign-ups and many other options for software integration with popular software, such as Constant Contact and Salesforce.

  1. Add Tracking Feature

Google Analytics is a free web analytics service that offers stats and basic analytical tools for SEO and marketing purposes. It is an easy way to track the visitors to your site. It will give you all the information related to the visitors who visit your site, that include the visitor demographics, location, search methods and more. If you have a WordPress site, you can simply download a plugin that enables you to embed the Google Analytics tracking code on every web page.

To an addition, you also need to set up conversion tracking. With the use of Google Analytics, you can easily set up conversation tracking. For this you need to go to view Goals, + New Goals and include the URL of the “thank you” page that your contact form leads to. Then you need to add this page to your goal tracking, and you will achieve immense intuitiveness on the way that visitors take before contacting you.

This information is useful when it comes to understanding how targeted customers find and use your site.

  1. Place It All Together And Launch Your Website

After organizing and structuring your content, the procedure of uploading your content should be very fast and easy. Make sure to leave some time to read over and preview every element of your site. You can also bring loyal customers and other experts to go through the site, and give you the adequate feedback.

Relying on your hosting structure, “going live” with a site could mean purchasing and hosting your site URL for a new site, or switching your site to a new host for re-designed design.

At last, don’t forget that your new site will not perform to the perfection automatically. You just need to track your goals and give them time and don’t expect that it will see in the top 10 Google search results overnight. If you place your website structure properly, you can quickly reach your long-run objectives with ease.

For that, you need to update your content with new articles, blog posts, news, and also sharing your content online, in email, with social media sharing and other marketing tools. It will keep your site relevant and recognizable to Google’s search engine.


If you want to create a new WordPress website, follow these easy steps that can help you in creating an appealing, user-friendly website.

Author Bio: Maggie Sawyer is a professional WordPress developer & a blogger by hobby. She works for a leading WordPress Development Company, MarkupHQ Ltd., where she provides WordPress customization services and convert Photoshop to WordPress theme with her team of experienced WordPress developers. She loves to share ideas, thoughts and tutorials related to WordPress. You may contact her at twitter.


  1. Reply

    Very effective guidelines to create a great WordPress website. Go with a design that looks professional. Your website should be easy to use and easy to navigate to have a user friendly website and provide the best user experience. Use high quality images to enhance the appearance of your WordPress website.

  2. Basharath


    Hi bro
    Very good article. All the steps are very important. I’ll make a note of all this.

    Thank you for sharing

  3. Reply

    Good guide.. Freshers are easy to understand and follow the all steps , it’s a really good way to describe each and every steps.. Thanks for sharing..

  4. Rahim


    Best guide i have ever read on creating perfect wordpress website. every newbie should read this and implement it. Thanks for this awesome post


  5. Reply

    I’m currently using blogger.com. If I create blog by using wordpress sub domain, is it possible to use the same blog when if I buy any dot com domain?

    Thank you

  6. waqas


    Very helpful blog and post,i have created a website on wordpress by following your directions.Thanks for sharing this post.

  7. Reply

    Hi Kharim,

    Great post indeed!
    You are right dear, Only published content is not enough to become pro blogger or successful blogger. WE should do proper SEO, SEM etc. Post frequency is also a matter to create successfully website.

    As you described, Theme design is also main factor to promote your website. I totally agree with you because this first impression that goes to user is website design. If website design is good then visitor visit your site again and again. other factor are also essential but theme design play a main role.

    Any way thanks Kharim for sharing such informative post with us.
    Areesha Noor!

  8. Reply

    I will add one thing here, People do all these things, but they still fail as they don’t focus on the process as they want quick results. I am sure, these steps can help them built a perfect WordPress Blog, but still they will require a lot hard work + smart work and also, a lot of patience, then only, they can think of success with their blog.

    BTW, very well written article.

  9. Reply

    Hi Kharim,
    A powerful post with meaty content. Each of these steps is very detailed and full of meaty content. Thanks for sharing

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