The main part of blogging involves writing. Having a blog and without writing means you are not blogging. Having contents on a blog is what will help to make it successful.
Nowadays, there are many people writing posts for their own blogs or other people’s blogs.
Here are some tips for writing a blog post which will have maximum impact.
1. Focus On Your Audience
Before writing any blog post, think of the needs of your audience, and not just what you want to write about. Keep in mind that not all your readers have the same level of technical understanding as you. There are various ways of finding out what your readers would like to read.
First, you could use Google Analytics to monitor the number of people reading each blog post. Check how the readers are interacting with your posts through social media and comments. This way, you’ll know what kinds of topics are more popular than others.
2. Be Yourself
Everyone has their own voice and a unique style of writing. Even as you follow the rules of writing, remember to retain your identity and have passion for whatever topic you are addressing. Don’t be afraid to break rules once in a while, as long as it doesn’t compromise the quality of your work.
3. Use Catchy Headings
Most readers scan the content of blog posts before reading the entire post.
Therefore, make sure you use headings to enable visitors get an idea of what your post is all about. If the headings are catchy enough, visitors will be interested in reading the entire post.
4. Write Great Snippets
Blog posts appear in RSS feed readers in form of snippets which only show the first few lines of a blog post. After this, the reader is encouraged to click on a link to read the full post. Therefore, make sure you write a great snippet which will leave the reader with no choice but to read the full article.
5. Focus On One Topic
There is a lot of information that you might want to share with your readers. At times, it could be tempting to stuff as much information as possible in a single blog post.
However, to be effective, it would be advisable to focus on one topic per post. If you have a lot of content on one topic, you could consider breaking it down into a series of short posts.
6. Optimize Your Posts
You need to optimize your posts so as to enhance the ranking of your blog in search engines. Before writing anything, take time to carry out some research to find out what keywords would be suitable for your blog post.
Make sure the keyword appears in places such as your blog post title and image alt tags.
7. Add Links To Related Content
Do you have other articles that you have written on the same subject previously? Dig through your archives to find related articles. You can then include a few links within the blog post to encourage your visitors to read further.
8. Double Check
Once your blog post gets published, it might not be very easy to make any corrections.
Therefore, before clicking on the publish button, take time to proofread your work. Check for spelling and grammar mistakes. Cross check your facts. You could even ask a colleague or friend to read it and give their opinion. Finally, check if all the links in the post are working properly.
This is a post by Charles Mburugu, an internet marketing and social media blogger. Recently, he has been writing forHost In 15, an awesome web hosting review site that helps you inchoosing the right web host.