A well written eBook can be a great source of information for bloggers who want to learn more so that they can become a better blogger. eBooks written by an expert blogger would be full of resourceful information, tips and tricks to help us gain further knowledge.
I have personally read eBooks such as, 31 Days To Build A Better Blog (by Darren Rowse of ProBlogger.net), The Perfect Site Guide( by Lisa Irby of 2CreateAWebsite.com) and others. These eBooks were really great to read and I would recommend that you get these books to help you on your blogging journey. Some of these books are for a price, the others are free.
What makes the price of an eBook determines if a person should purchase it or not? Have you ever thought about this? Some eBooks are worth buying and others after you spend your hard earned money to buy it, it turns out to be information that you already know.
In this post I will be discussing the advantages and disadvantages of selling your eBook at a low price.
Advantages Of A Low Priced eBook
More Sales – Whenever there is a product going for a low price then there tends to be more sales. A lot of people will want to buy this product before the owner/seller changes the price to a higher figure. The same can be said for an eBook, the cheaper then more sales will be generated.
Less Hesitant– People won’t be hesitant to buy your eBook when it has a low price. It has proven that when a product has a high price then they often consider buying it. But when they see a product with a small price then they will quicly purchase it.
Disadvantages Of A Low Priced eBook
Poor Content – If an eBook goes for a low price then people may think that the content is poor. This means that whatever is written inside the book is of no help to people and this would lead no sales being made.
Duplicate Content – Another thing about content is that people don’t want to buy an eBook with content that is duplicated. Meaning that the eBook has information similar to another eBook with higher popularity.
Information Already Known – Nobody wants to pay for information that they already know because this would be throwing away of money through the window. If you try to sell an eBook that you have written and it has information that even newbie bloggers know then your eBook will be full of bad reviews.
Should You Price Your eBook High?
If you choose to sell your eBook, should the price be high or should it be low? That question depends on how much time, work and effort that you have put into writing that book.
Some authors of eBooks has planned their books and it may take months of writing, hours of research and countless amount of editing that had to take place before that book is published. This can be a factor in which determines the price of an eBook. But I truely believe that the content should be the number one priorty of the determined price of an eBook.
Content is king and if an eBook has exclusive content written in it then the price may not be so low.
What really is high price and what is low price?
A low priced eBook maybe about $10 or lower and higher priced eBooks may go for $50 or sometimes more, depending on the author, the content and also the demand for such books.
eBooks on the market with high demands are often priced at a higher price. So if you want your eBook to be sold at a high price then you have to make sure it’s filled with exclusive content and give it a brand.
2 Reasons You Can Make Your eBook Free
What if you wrote an eBook, try to sell it and not even one copy gets sold. What do you do in this case?
Well for one thing you can make your eBook free. You should not give up on what you have written, you should still have faith that what you have written will benefit others.
Here are 2 reasons to make your eBook free:
1. You can use it to make your blog more popular. If what you have wrote in your eBook was of help to it’s readers then having a link back to your website or blog can mean traffic for you. You can also link to useful resources on your website or blog so that you don’t lose your readers.
2. If your eBook is free then you can use it to help build your email list. We all know how build a list can help us to make money. Make people opt-in to your email lost if they want a copy of your eBook, this will help you to capture their emails so that later on you can market to them and make back some money for the book that you gave to them for free.
In Conclusion…
If you set your price high for your eBook, make sure that you fill it with exclusive content… or else you will get bad reviews and your sales will go down instead of up.
Let’s hear what you think about selling ebook at a resonable price, please leave a comment.
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