Mobile technology has continued to evolve and advance in recent years as the world continues to transition through the digital age. The popularity and interest of online shopping has been able to exponentially expand over the past five years primarily because of the convenience and accessibility of mobile devices, such as smartphones and tablets. Over $10 billion was generated in eCommerce sales that were processed exclusively through mobile devices in the United States throughout 2012, according to a report released by Statista.com.
There have been a quite a few other studies that have confirmed that these numbers are only going to increase in the years to come, especially since over 37 million people within the United States alone use their mobile devices to make purchases, according to eMarketer. Since these devices are being used at such alarming rates by customers, it is essential for you to be able to use the same technology in order to maximize your company’s exposure and expand your eCommerce business.
Capitalize on the Convenience of Social Media
The average eCommerce discussion in today’s world of business is not complete without taking the time to at least mention the effectiveness of using social networking websites as marketing tools for these companies. Over 46 percent of the individuals that use the Internet daily rely on their social networking websites and social media overall to assist them in making purchasing decisions, according to a study conducted by Nielsen.
You need to make sure that your online profile is able to provide them with all of the information that they need. By updating your Facebook and Twitter profiles with a consistent flow of online messages and blog postings, you will be able to stay connected to your customers and clientele even when they are away from their computers. This is important, because may people have direct access to their various social media accounts through their mobile devices.
Invest in the Development of a Mobile Website
Even if you already have a standard website developed for your company, this is no longer enough. One study shows that over 40 percent of people that own a tablet use this device more than they do their own desktop computers, according to Linch Pin SEO. The same study also confirms that close to 30 percent of those users actually use these mobile devices as their primary computers. Therefore, you need to invest in developing a website that is going to be compatible with the needs and requirements of these mobile devices instead of standard computers, such as smaller screens and user-friendly navigation.
Utilize software testing tools in order to evaluate potential problems ahead of time.
Pave the Way for Long-Term Success
Mobile devices have drastically changed the way that people communicate with each other, especially when it comes to businesses being able to communicate with and stay connected to their customers. In order for your eCommerce business to achieve the level of long-term, global success that you desire, you are going to need to immediately embrace this popular trend by taking the necessary steps to make sure that you take full advantage of this opportunity. Strengthen your online presence through establishing and maintaining social media profiles for your business, but make sure that you invest in the development of a quality website that is compatible and easily accessible for your mobile customers.