According to some estimations, email marketing is one of the most cost-efficient marketing methods there are. The statistics claim that for every $1 invested towards it, email marketing returns up to $38, which is the incredible ROI of 3800 percent. Nonetheless, in order to make your emailing as efficient as possible, you need to expand your email list by acquiring more subscribers. What better way to do so than thorough an engaging newsletter?
Here are top 6 WordPress (WP) newsletter plugins that might just help you out with this.
1. Nifty Newsletters
While you may know this plugin by its former name Sola Newsletters, Nifty is beyond doubt something you should look out for. First of all, it allows a simple sign-up and makes the entire registration process a walk in the park. Apart from this, it also gives you a no small level of user analytics, as well as the way to monitor the click through rate. Like the rest of the WP, it allows you to edit your newsletter without having to write a single line of code.
2. MailChimp for WordPress
When it comes to the WordPress newsletter plugins, MailChimp is simply second to none. The plethora of options for customizability allow you to adjust the style of your newsletter to the rest of your theme, but this is just the beginning. Another great thing it offers is a simple integration with other plugins such as WooCommerce, BuddyPress and Events Manager. Still, it is important to mention that this particular plugin has a free and premium notion. According to some of the best WordPress developers from Sydney, this allows you to see if the plugin suits you, without having to further strain your budget.
3. WP Subscriber Pro
This premium email marketing plugin definitely offers you a holistic approach to your newsletter building efforts. First of all, it has an integrated Feedburner, it is designed so to give you the optimal speed. On top of all that it comes with several popup triggers you could further utilize to your advantage.
4. SendPress Newsletters
If we had to choose one greatest advantage of this plugin, it would be the fact that it is extremely user friendly. For those who are still unfamiliar with things like in-depth analytics, conversion rate and click through rate, this is definitely the right platform for you. Some of its additional features are a simple editor offering a code-free experience and having available both Html and Text versions for your newsletter.
5. MailPoet Newsletters
Before we even start describing this popular plugin, we need to address the elephant in the room. Does it support any third party email subscription service? No, it does not. Does this fall heavy on your server resources? Of course it does. Is it all worth it? More than worth it obviously. Those who are still unsure about this could go out and try the demo. This way, they can base the decision on their personal experience rather than a list of features displayed on a review.
6. Optin Monster
Another in the series of drag-and-drop builders, what sets Optin Monster apart are its amazing A/B split testing options. In this way, you can see for yourself what affects your conversion in the best way and later on look for a way to improve this particular feature. Combine this with the build-in analytics and what you get is a powerful digital tool that could take your email marketing to a next level.
As you could notice, there is a great discrepancy between the above listed six newsletters, all differing in quality, efficiency and even whether they are free or not. What all of them have in common is a fact that they are all made specifically to save your money. Nonetheless, after you have this figured out, you need to shift your mind towards writing the newsletter people are actually going to read. This, however, is a story for another time.
Author bio: Steven Clarke is a digital marketing specialist. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.