When attempting to check their website’s indexing status and search engine visibility, it’s natural for webmasters to assume that Google Webmaster Tools is the premiere solution.

Google is, after all, the largest search engine in the world and a hugely important factor in any web site’s SEO worth. Google Webmaster Tools also provides data straight from the source; it’s hard to trust anyone else more when it comes to your website’s search traffic on Google.

3d illustration of text 'web' with wrench and nuts

Still, there are some enticing alternatives to Google Webmaster Tool that webmasters should consider:

Moz Analytics and Pro Web App

Anyone familiar with Google Webmaster Tools will likely feel at home with Moz’s Analytics and Pro Web App, which emulates many of the features found in Google and Bing Webmaster Tools. “One of the major intents behind our app was to replicate the experience of Webmaster Tools with some of the key functionality we felt was missing,” Moz’s CEO and co-founder, Rand Fishkin, said. The app offers features like improved crawl errors, unique link data and a link-in with Google Analytics that allows webmasters to view an individual ranking of each of their site’s pages. Used alone or in conjunction with Webmaster Tools, Moz’s analytic and Webmaster tools features are recommended.

Bing Webmaster Tools

Google remains the king of web search, but Bing’s presence continues to grow. Webmasters that like to keep one step ahead of trends should sign up with Bing Webmaster Tools, so they can monitor their site’s performance and visibility on Bing. As an added bonus, Bing is currently offering $50 in advertising credit on the Yahoo! Bing network for anyone who signs up for Bing Webmaster Tools. Offering many of the same features as Google Webmaster Tools, it provides yet another option for webmasters to increase their web site’s performance on search engines beyond Google.

Blekko SEO Tools

An emerging Webmaster Tools-like program by the name of Blekko SEO Tools is still in beta, but its features look very promising. Blekko provides the basics such as notifying of duplicate content and the number of inbound and outbound links, in addition to features like SEO report cards and full link reports. The report card is especially useful, and similar to Google’s PageSpeed Tools, in grading a web site for its speed and SEO effectiveness. Search engine analysis is also helpful for identifying keywords your site should hone in on. For instance, if you were receiving steadily increasing impressions for the keyword workers’ comp, Blekko can suggest incorporating the keyword workers’ comp more frequently in your site’s content.

In addition to these Webmaster Tools replacements, webmasters should consider trying a variety of analytics services to see what suits their site best. Statcounter is a long-time reliable and free option, while Piwik provides one of the most comprehensive and interface-friendly solutions for web site analytics. By using a variety of Webmaster Tools and an established analytics service, webmasters will have the upper hand in knowing how well their web site is doing on specific search engines.


  1. Reply

    Good post, Katie.
    I think Bing Webmaster Tools is the best free alternative to Google Webmaster Tools. Blekko SEO Tools is not free. Thank you for sharing.

  2. Reply

    Especially I used both Google Webmaster tool and Bing webmaster but never tried these Blekko SEO Tools and Moz Analytics. I will try this tool to see any effect and use for improving my Blog SEO. 🙂

  3. Shoukot


    Hello Katie,
    I use both Google and Bing Webmaster Tool.
    Bing Webmaster Tool is now doing good.

    Thanks for your good post.

  4. Reply

    Hy Katie,

    Thanks for the nice line-up! I have been using GWT for ages now and can use some refreshing new tools. I will for sure check them out…

  5. Reply

    These are very great alternatives for google webmaster tools and I must say we should use all these tools along with google web master tool so that we can keep track on our traffic and work accordingly to get more traffic from other search engines too.


    • Katie Elizabeth


      Hi Ashish,

      I think that is a very good point! Using several tools to track Web traffic and analyze our marketing and SEO strategies often provides a better perspective than only using one tool.

      Thanks for the comment!

  6. Sekhar


    Nice post Katie, I have only with Google and Bing Webmaster tools only. And use one free tool “rankcheckerace” to get my keywords search rankings.

  7. Samir


    Hello Katie,

    Wonderful alternatives I must say, and to be honest I never heard of Blekko SEO Tools which looks really cool. I’m gonna surely try it out.

    Thanks for share.

    • Katie Elizabeth


      Hey, Samir! Let me know what you think of it! Trying out new tools, and even video games, while they’re still in beta can be so exciting!

  8. John Zee


    Katie thanks for sharing its an Informative post ,Infact beside GWT , bing is another best tool.Both have similar but useful and powerful tools , i will checkout bleko 🙂

    • Katie Elizabeth


      Hi John! I’m glad you agree that Bing Webmaster Tools is a good alternative to Google’s. I hope you enjoy experimenting with Blekko!

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