Creating articles for the purpose of driving traffic to a site or blog is becoming increasingly popular. Promotional articles can produce large volumes of quality traffic. In addition, most of the visitors are already mentally prepared when they arrive at the website. This means that people who visit the site after reading an article are more likely to make a purchase compared to others who arrive via PPC ads or search engines.
However, many webmasters still don’t understand how to use articles to gain utmost benefits and maximum effect.
Different Articles Have Diverse Objectives
There are promotional articles which are written for the purpose of accumulating links. Such articles are targeted at specific hot or controversial topics. The aim is to link to very many related websites. Links have an impact on search engine rankings and can generate a lot of search engine traffic.
There are other articles whose primary objective is to boost the image of an individual or a site. Image sells and well crafted articles can be very effective in building up the general image of a new online consultant or a new business. Articles do this by showing the knowledge and expertise of the person.
The most common articles are designed to drive traffic to a site. Normally, such articles will aim at displaying in-depth knowledge such that people seeking more information will be compelled to visit the website.
To succeed with promotional articles, it is important to clearly understand the objective of your article. Though an article could have several objectives, you will achieve better results when each article has a single objective.
Don’t Ignore The Resource Box
Many promotional articles fail because webmasters don’t realize the importance of the resource box. Even if your article is well written, it is the resource box which will determine the number of visitors who will end up at your website as a result of reading the article. A good resource box gives readers a convincing reason to visit the website. Offering some freebies could work very well.
Though some articles enjoy a viral effect, your strategy for distribution will have a major effect on your results. Many people try to distribute their articles to as many article directories as possible. However, you can receive more traffic by distributing your article to 15 relevant, high ranking websites rather than posting blindly in 200 directories. Remember to carefully evaluate every article directory before posting your articles. Each article directory has its own advantage. For example, some directories will enhance your article’s viral effect, while others will ensure very high readership.
Articles Can Help Build Up Opt-in Lists
Opt-in lists are very useful for generating online revenues and profits. You can use your resource box to offer opt-in information. This will attract people who read your article all over the internet, and not just those who visit your site. You could even launch your entire article promotion campaign with the main objective being building up a list. Your opt-in list will continue to grow as you produce more promotional articles.