Matt Cutts wants to kill guest blogging.

I have seen tons of articles and buzz on social media sites when Matt Cutts posted on his blog that guest blogging will be decaying.

WOW!!! What? Guest blogging died?

What does this mean for us as bloggers? Should we stop writing guest posts? Should we stop accepting guest posts on our blogs? This caused many to wonder just like me and you.

Well for one thing I know tons of bloggers will still break the rule that Matt is trying to lay down for us to follow. But the thing is, how will this affect our blogs?

The Decay & Fall Of Guest Blogging

guest blogging dead

We have to try and understand what Matt Cutts is trying to do pertaining to guest blogging. From what I understand is that he saying that guest posts have become too spammy which are causing these type of people to gain more advantage with SEO.

We all know how writing guest posts and leaving links in that article back to our blog can be great for building backlinks, and building backlinks is a great SEO technique which can help us to rank higher in search engine results.

Lots of bloggers like receiving guest posts on their blog. Normally authors would contact them via email asking to publish on their blog.

Matt Cutts got an email like that and this is where things went haywire.

Here is the email that was sent to Matt according to his blog post:

My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.

We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established.I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.

On my part, I assure you a high quality article that is-
– 100% original
– Well written
– Relevant to your audience and
– Exclusive to you

We can also explore including internal links to related articles across your site to help keep your readers engaged with other content on your blog.
All I ask in return is a dofollow link or two in the article body that will be relevant to your audience and the article. We understand that you will want to approve the article, and I can assure you that we work with a team of highly talented writers, so we can guarantee that the article would be insightful and professionally written. We aim to write content that will benefit your loyal readers. We are also happy to write on any topic, you suggest for us.

I too get emails like that from spammers wanting to spam my blog with crappy articles embedded with links on my blog, just so that backlinks can be built for their SEO purposes.

I have even gotten offers to post content for money which have nothing to do with my blog.

I love making money from my blog but I am not stupid and desperate to do something like that.

What Does ‘Death To Guest Blogging’ Mean?

This doesn’t mean that bloggers will stop guest blogging or stop publishing guest posts on their blog.

I have seen this coming but didn’t know it would be in this form. I knew that one day guest blogging would change because too much spamming of links was taking place in articles. Not only that but some of these articles wasn’t even worth reading because of the quality in which it was written.

This means that guest blogging for SEO won’t be as effective as it used to be.

Matt Cutts continues to by saying this in his article:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.

So people who used to rely on guest posting for SEO is now going to have to find another means of ranking for search engine results.

Guest Blogging Still Exists

Guest blogging will continue no matter what changes may take place with SEO.

Submitting guest posts to a blog and getting it published is a great way for you to gain new readers for your blog, also a great way to get some exposure and build up your reputation as a blogger.

Most of the time bloggers are tired because blogging can be quite challenging, so publishing guest posts from other bloggers is a great way to keep going as a blogger. On top of that, people like to read stuff from others so having guest posts on our blog is a great way to do so.

Will Guest Blogging Harm Your Blog?

Well according to Matt Cutts, he “wouldn’t recommend accepting guest posts unless you are willing to vouch for someone personally or know them well” and “wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.”

For once thing that I know and I think lots of other bloggers know that crappy guest posts can kill your blog.

Guest blogging won’t harm your blog, in fact once a guest post is of high quality then it can help your blog to get tons of social shares creating a buzz around your blog.

But as for SEO we are yet to see what will take place.

Over To You

  • Do you think that guest posting is dead?
  • Will you continue to publish guest posts on your blog?
  • Are you thinking about giving up on writing guest posts and focus on other methods of link building?

Let me know what you think about the death of guest blogging.


  1. Sudipto


    Hey Kharim,
    Great content and Yes, Guest posting is really the best way for making relations with other and also helps in promoting our blog and I think its not completely dead. We can use guest posting but only in proper manner. Thanks for sharing this post.

  2. Avinash Joshi


    I personally don’t think that guest blogging will be dead till the end of life, but it will change the way as it was before the recent google update, as mattcutts has said in his post, spammy & low quality content is on the eye, and blogs accepting low-quality content with tons of do-follow links pointing out will be affected by this google update. A well written blog post with high quality content submitted by a guest blogger is not been considered against Google webmaster policies. hence, it will be acceptable by google.

    but be sure to have nofollow attributes to your links in author bio.

  3. Reply

    Blogging and guest blogging, Natural guest blogging never die in link building strategies , it known to all that link building can give more expose on targeted link or topic which eventually brings more traffic to the authors site.

  4. Regina


    Nice Post.
    Guest blogging can never die because it is just a natural step for any blogger to take if they want to grow their blog.

  5. Jessica


    Guest blogging will continue no matter what changes may take place with SEO.

    Submitting guest posts to a blog and getting it published is a great way for you to gain new readers for your blog. thanks for your sharing post

  6. Reply

    I don’t think guest blogging can be eliminated due to its profits. Maybe you can done with your people who let you down. You have to guarantee your quality post before you do it with Guest Blogging indeed.
    thanks for your sharing.


    • Reply

      Hey Stephan,

      Thank you for your point. So right guest blogging has many profits to it so it is very hard to die and will not die.

      Thanks for the comment.

  7. Gautham Nekkanti


    Guest Blogging will be never dead if done effectively, Google can’t differentiate between guest blogs and normal blog posts because normal blog posts might also contain external links.

  8. Artiyou Sharma


    recently matt cutts write on his blog about guest blogging that in 2014 its no more useful but blogger still uses guest blogging. We can say that its still useful if we target good audience

  9. Reply

    I don´t think that guest blogging is dead, but it´s a thing that must be done amongst people you trust. I believe that letting people like Matt describes posting in your blog is like making a deal with the devil, and the audience of your blog would reject it

    • Reply

      Hello Melfedor,

      I love to accept guest posts from people that I know as well. When you accept guest posts from unknown persons they tend to spam.

      Thanks for the comment.

  10. Vinay kakumani


    Do you think that guest posting is dead?
    No Guest post never always live like a grand successor

    Will you continue to publish guest posts on your blog?
    Yeah, i never give up guest posting

    Are you thinking about giving up on writing guest posts and focus on other methods of link building?
    Other methods are also involving but major consideration is on guest posting

  11. Kostas Chiotis


    Guest blogging is certainly not dead, probably the way is done will change slightly. Many business owners used guest blogging to build links to their service/product pages however that kind of links don’t offer any value to readers and can be easily spotted as unnatural. Guest bloggers should still get backlinks and get the credit as the writers of the posts simple because they need to get something back however links should also provide value to readers and not just promote their services…

  12. Sunday


    Guest blogging is not dead in the real sense of the world. Its just that anyone trying to game the system now will now be penalized by the search engine.

    Guest blogging is still a valid method of gaining quality links and doing acceptable SEO. Therefore, succeeding with guest blogging now means complying with the rules and avoiding doing for the purpose of SEO solely!

    This comment was left in – the content syndication, social bookmarking and social aggregation website for Internet marketers – where this post was found.

    Sunday –

    • Reply

      Hey Sunday,

      You are so right. People who do guest blogging in the wrong way, spamming, won’t have success with it pertaining to SEO.

      Thanks for the comment.

  13. I. C. Daniel


    Guest posting is not dead yet, in my opinion this was some sort of warning.

    We’ll meet every time you post a new article from now on, I just subscribed. Kind regards!

    • Reply

      Hey Daniel,

      I agree with you pal. Guest posting is not dead. Thanks for subscribing , will be writing great articles to keep you happy.

      Thanks for the comment.

  14. Ally


    I think its fine to stillaccept guest posts from other bloggers, if you are worried you could just change the links to no follow and tell them this upfront – it can still help through promotion

  15. Mohit Rajwani


    After this update from Google it seems to dead as they drop PR of all blogs to 0 and also send notice regarding to it.

  16. Vicky



    Guest blogging door is still open for the people who still believe that it isn’t dead. I guess I have to agree with your points.

    Have a great day

    • Reply

      Hi Vicky,

      I agree that guest blogging isn’t dead as well. I am going to accept blog posts on this blog, but only high quality blog posts and also write guest posts for other blogs as well.

      Thanks for the comment.

  17. Frank Joseph


    Guest blogging is not dead! Ha, this has made a lot of noise around the blogosphere and I see up coming bloggers saying guest posting is dead…..
    It cannot be dead because it will take years before matt and team will figure out spam guest blog links.

    • Reply

      Hey Frank,

      You are so right about that. I think Matt should re-think what he posted and give us bloggers a break. Find some other way to battle spam and not disturb bloggers.

      Thanks for the comment.

  18. Samir


    Well I too think that guest blogging isn’t dead and we should not stop to submit quality guest posts on good blogs. Guest blogging is best way to connect with bloggers and also gets some traffic.


    • Reply

      Hi Samir,

      Yes guest blogging is a great way to generate traffic and create relationships among bloggers. This is why it will be hard to stop.

      Thanks for the comment.

  19. Akaahan Terungwa


    Hello Kharim,

    I have argued time and time again after Matt Cutts published his post that guest blogging is not dead – and it cannot die. What was Matt’s concern was that it had become too spammy and had lost its original meaning which is primarily to gain traffic and exposure, not backlinks.

    I did an article on the topic myself here: “THE DECAY AND FALL OF GUEST BLOGGING FOR SEO: 5 THINGS YOU MUST NOTE!” – you may wish to check it out.

    A great idea is however to ‘nofollow’ all links especially those you do not trust and believe me, you’ll be fine!


    • Reply

      Hey Akaahan,

      Nice comment. Guest blogging will continue to live on. Yes Matt said it has become too spammy and I agree with that.

      Thanks for the comment pal.

  20. Anis


    I think it’s just impossible that Guest blogging dies it’s reliable way to gain backlinks, I think we should be careful when accepting and publishing guest posts and we will be fine 🙂
    thanks for sharing this awesome post though

    • Reply

      Hey Anis,

      Yes we have to be very careful of the links that we share when accepting guest posts. Guest blogging will still be around and I think that it will live forever.

      Thanks for the comment.

  21. Reply

    Guest posting is one of the best and effective ways to get traffic and quality back links.Some performance in gather links spam and abused and finally, penalized by recent search engine algorithms such as the hummingbird but that doesn’t mean that guest posting is dead.

    • Reply

      Hey Ella,

      I agree with your point. Guest posting great for building backlinks. But as for my blog and when guest blogging, spammy links are a no-no for me.

      Thanks for the comment.

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