You know you’ve achieved a certain level of success with your website, or at least caught someone’s interest, when you open up your email to find a link trading offer from someone on another site. But is link exchange even a good idea, or is it just a waste of time?

Link Exchange
The idea of link exchange is simple enough. You have a website and someone else with a website contacts you and asks about exchanging links. What does that mean? Basically, you put a link to their site on one of your pages, and they return the favor by doing the exact same thing for you. Many times, people who offer link exchange deals will give you very specific links to use and even give you a separate link so you can see where your Web address will appear on their page.

All in all, it’s a pretty fair deal. You do something for them, they do something for you, everyone has what they want. But…what’s the point? It does take a little bit of time and effort to create links, after all, so what’s the appeal of trading with other sites when it really just creates more website work?

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Two words: free advertising. That phrase alone should get any website owner’s blood pumping. The more traffic you can drive to your site, the better. It stands to reason that if you have a whole lot of links out there that point people to your site, you’ll reap rewards in the form of page hits. That’s the idea behind link trading, and the goal of engaging in such agreements.

Why do it? For one, link trading is incredibly easy to implement. The website you’re working with will give you the exact link they want you to use, and in most cases won’t put any restrictions on where you’re going to put that link in relation to your own site. They’ll put one of your links on their pages, and then all their visitors will have the chance to explore your pages as well. Anything that could potentially boost Web traffic is a truly precious thing, and all you have to do is cut and paste simple code.

Through link trading, you’ll be putting many more links on your own site. Search engines like links and often give higher rankings to sites that have a lot of them. Simply having a lot of links on your own site can, however slightly, give you better search rankings — which, again, means more traffic.

Is this a good idea?
Link exchange sounds great! Why doesn’t everyone do it? Link exchange is often quick and easy to do, and offers the compelling possibility of increasing your own site’s traffic through advertising and search engine rankings. But it’s not all sunshine and roses when it comes to playing the link exchanging game.

Whenever  they put your link on their site, now you have to put theirs on yours. Wherever you plan to bury this link on your pages, you will still be offering traffic an easy way to leave your site. Leaving your site is exactly what you don’t want your visitors to do. Each link you provide to someone else’s site is actually helping them increase their own traffic and revenue — it doesn’t do a thing for your site when traffic leaves your own pages.

Just a little tip

  • Link Exchange is a bad idea unless the site linking to you has relevance.
  • It would be even better to purchase advertising space from other sites in your niche that has high page rank and traffic.
  • When you buy advertising space, you get traffic to your site without sending traffic away from your site

Do you use link exchange or link exchange programs? And has this technique boost your site’s traffic? Or are you thinking about trying this link exchange with other sites?

Leave your comments below and let’s see what you think about this.


  1. Reply

    Everything is very open with a very clear explanation of the challenges.
    It was definitely informative. Your site is useful. Many
    thanks for sharing!

  2. Arind Dutda


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  3. Edille


    One more thing, Google doesn’t love link exchange 😀 So people participating in link exchange, beware because you might get your website ranking affected by doing this.

  4. Vernon


    Hi Kharim,

    Although I have in the past done link exchanges, I no longer do it. If you have a list of links that have little relevance to your own site, not only does it looks scammy, it also can have a negative impact on your Google ranking.

    If Google thinks you are appearing to be a link farm, it can be very damaging.

    There are two good alternatives, though. The first is by doing guest posting on a blog, where you get a link to your site and probably will put a link on your own site to the blog you did the guest post on.

    The second, which I have done with real success at one stage, is start your own directory. If someone asks you for a link exchange, say you have a directory, and they can have the link their. You get links, they get links and your main website doesn’t get polluted with scummy links.

    • Reply

      That’s true Vernon. Too much links can seem spammy. It’s best to post links related to your blog’s topic and remember not to place too much.

      That’s a great idea about the link directory 🙂

  5. Robyn from Sam's Web Guide


    Its good that you wrote about this Kharim.

    I started practicing link exchanging when I first started blogging earlier this year but it hasn’t brought in any traffic for me because the other sites typically place links in a blogroll which is often times far from the viewers eyes. Now I’m practicing a different strategy, which is guest posting. This provides a much better quality link because when we guest, there are strong links in the post signatures to our site.

    Google likes this even better because the fact that the link is within the post body, it sees it as a more relevant link and thus it will have a greater weight and better help with achieving page ranks.

    Aside from link building, guest posting (especially on popular sites) is a great way of promoting your writing for free and attracts visitors quickly.

    Let me know what you think.
    .-= Robyn from Sam’s Web Guide´s last blog ..10 Simple Steps to Secure & Protect your WordPress Blog =-.

    • Reply

      Thanks for reading Robyn.

      That’s what I also used to do, hunt for link exchange, and lead to little or no traffic. I am going to start guest posting soon. 🙂 Thanks

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