Link Exchange: Is This A Good Idea?

You know you’ve achieved a certain level of success with your website, or at least caught someone’s interest, when you open up your email to find a link trading offer from someone on another site. But is link exchange even a good idea, or is it just a waste of time?

Link Exchange
The idea of link exchange is simple enough. You have a website and someone else with a website contacts you and asks about exchanging links. What does that mean? (more…)