Are you craving to have a better website but confused where to start from? There are many website owners out there who think bettering a website means completely overhauling it. Might be true in some cases but not here. Just with a bit of some tweaks you can create a difference between an insipid and a beautiful website.
No doubt a site when modified looks amazingly better, much improved and highly attractive (which is one of the reasons why modified websites grab more traffic). Moreover, in today’s time you cannot have a bigger fish to fry than beautifying your website.
There are like hundreds of things you can do to better your website apart from just spell checking and plagiarism check. Below mentioned are some amazing tips that can enable your site to do a lot more. Don’t just have a look at them rather put them into action.
1. Compact your Site’s Menu
Is your site having eleven items under just one heading on the navigation bar? If yes, then you surely need to clean that mess. A clean and systematic navigation helps visitors to find things easily and hence enables a better experience for them. Plus, your bounce rate will also be reduced with a great margin as visitors will face less time in searching for the things they need.
2. Call to Action is the Bait
Every page of your website should have a call to action at the bottom to make your visitors act on something. Call to Action acts like a bait to get your visitors to watch your demo video, purchase ebook or have a look at your credentials. No matter whether it is a button or a hyperlink, it should be on every page that would ultimately lead them to take action and benefit you eventually.
3. Provide Access to Call You
Providing your Phone Number on your home page – This would seem an obvious point but many sites don’t follow it. Some put it on the contact page or some don’t put it at all on any corner of the site. This is a big mistake! Many visitors land to your site just to have your phone number but they ultimately get disappointed when they find it nowhere. The top right corner of your homepage is usually the best and the most prominent place for displaying your phone number.
4. Describe Yourself in the About Us Page
When consumers or businesses choose a company to work with, they obviously would want to know the details about that company like – Who they are? Are they working with a big team?, etc. This is where the role of About Us Page comes into play. You need to add an About Us page in your site that would include pictures of your team along with their real bios. Also list some real details about yourself as well like- about family, hobbies, things you like to do for fun, etc to show visitors that you are a real human being.
5. Big And Bold is How Everybody Rolls
Because images speak louder than words, using big and bold images is kind of a big trend in web design. Capture real and beautiful pictures of your team members in action, images of the projects that you have worked on or currently working upon, some shots of the local area, etc.
6. Mobile Friendly is The Need of The Hour
With millions of people owning a smartphone, your customers will be landing to your site through mobile browsing only. Hence, a non mobile-friendly site is tough to optimize and can hence lead to increase in bounce rate. There are a plethora of low-cost/inexpensive tools to switch your normal site to a mobile-friendly site. You can either make use of those tools or get yourself a designer to design you a mobile-friendly site.
7. Get Socially Active
If you aren’t active on Social media you are surely missing out on something real big. Nowadays social media is another name for word of mouth. People are getting big socialites nowadays, they love to interact with friends, family members and even strangers. The best way of being socially active is by building a community site on either of the platforms – Facebook page or twitter account. Hence, building a social presence on any of the leading social media platforms like Facebook, Twitter or G+, etc would eventually benefit you and your customers as well.
This is not the end, there are still many more tips to better your site but these should be a good kick-start for bettering or beautifying your website.
It is high time that you stop thinking and put your thoughts into action. So Hurry! Take your site to the next level by following these easy to implement tips.
[box]Author Bio: Gary Lucas works with PixelCrayons.com, an India-based outsourcing and consulting firm. PixelCrayons offers extended teams to its clients, helping them to reduce Time To Market (TTM) and enhance Return On Investment (ROI). With services such as CMS web [/box]