It’s now easier than ever to set up a blog for your business, with user-friendly platforms like Blogger and WordPress. You can even create a fully functional ecommerce shop using shopping cart software or simple downloadable templates.
As you’re just getting started with your new website, templates and a hosted platform can be a great way to play around with some different design ideas.
Yet these DIY templates do have some limitations, so if you’re creating a professional website or more complex personal blog you may want to think about hiring a professional to create or update your site.
Benefits of Using a Professional Web Designer
One of the primary benefits of hiring a web designer is that you can make sure that your website is completely unique. When you use templates provided by WordPress or other platforms, this means that other blogs will have the exact same look. Customization only goes so far with these popular templates. A web design company can create a unique theme and layout that fits with your blog’s brand and personality. They can also integrate this with a main business website, virtual storefront, and social media profiles if you are creating a business. Having a unique layout and theme which is consistent across different media channels is important if you want to be taken seriously as a professional website. A designer will also be able to integrate tools like a shopping cart system and content management system that you can use to make updates at your leisure.
Web designers are now usually trained in search engine optimization, and can help your site rank higher in the search engine rankings. Another benefit is that you can choose a local designer who understands your demographic perfectly. Website designers NY would be a good choice for local businesses that want to attract more clients in their area. They would have market research pertaining to trends in NYC that would help optimise your website for these purposes. On the other hand, website designers Chicago understand the unique needs of the Windy City. Be sure to ask any potential designers about their optimization experience, both on a wider search engine and local demographic level.
Benefits of a DIY Approach
There are two main reasons why you may want to avoid hiring a professional web designer. The first is cost. Clearly, hiring a designer is going to cost more money than you would spend simply using free or inexpensive online templates. If your blog is straightforward and you don’t mind that it may not be entirely unique in appearance, then this could be the way to go. Another reason why you might want to do the job yourself is because you have an active interest in web design. Creating your own website is a good way to gain hands-on experience and experiment with different techniques, graphics, and tools.
Generally, for professional purposes it pays off to hire a web designer. Independent bloggers may want to save the cost, but those who wish to ensure that a website is unique, optimized, and current with online trends will probably want to hire a designer at some stage.