media marketingGraphic designers perform an essential job when it comes to communicating your ideas visually. Whether you need a new brochure, leaflet or any other printed material, a designer can help you to achieve your goals.

But sometimes it is not easy to work with a designer, especially if you are hiring your first one. Frustration can arise when you have unrealistic expectations that can lead to misunderstandings. Here are a few tips you can use to make sure you get exactly what you want when you work with a designer.

Show Your Designer Relevant Examples

Try to find some visual examples of designs you like to show to your designer. You could either collect physical items or find things online and print them off. If you do print designs, make sure you print high-quality examples in colour rather than rough drafts (click here if you’re running low on high-quality ink).

It can be a lot easier to describe what you want from your designer if you can show them. Sometimes you think you are describing what you want with words, but the designer has a very different idea.

Provide Clear Instructions and Constructive Feedback

Use descriptive language as much as possible in your brief, and avoid jargon and meaningless descriptions like ‘attractive’ to describe what you want. You need to be as specific as possible to get the most from your designer.

This is especially important when it comes to feedback. Feedback is expected, so by all means provide it, but don’t be vague. Don’t just say ‘I don’t like it’, and instead say that you want the headline to be larger or that you want a particular element to be a different colour. Talk about the components of images, layout, colour and fonts, and this will help your designer to get a better visual idea of what you want. Essentially, try to avoid providing feedback like this.

Be Open to New Ideas

Even if you have a set idea of what you want from your graphic design, your designer can provide a new perspective. Don’t let them force you to do something you don’t want to, but do be open-minded. You may find that they have an even better idea than yours. Value their opinion because they are the experts, and appreciate the new perspective they can bring to a project.

Be Realistic with Deadlines

Always be realistic when you hire a designer and be flexible with your deadlines. You may have an idea of when you want to see the first draft and final design, but if your designer says that this will not be possible, don’t force them. If you cannot work to their deadlines, don’t hire them in the first place, because otherwise it will just lead to problems with the project. You want to give them the time they need to do the best job they can.

Get the Most from Working with Your Designer

Overall, getting the most from your graphic designer involves good communication. Don’t disappear and then expect the perfect result. Talk to them, ask questions, provide constructive feedback and enjoy the process. If you strike up a good working relationship, the designer will enjoy working for you, the results will be better and you will have your go-to designer for all your future work.

John Sollars started in 2002, a printer cartridge supplier in the UK. He knows a thing or two about printing and he enjoys sharing his ideas and insights online through blogging.


  1. Reply

    With a great design, though, people only see the message. Here’s why design is important: great design makes it easier for customers to use your website, attracts the right people to your brand, and conveys your brand values in a matter of seconds.

  2. Reply

    Wow, I didn’t even think to show examples of what I am looking for in a graphic design. I’ve been thinking about hiring some help from a graphic designer, but I don’t know how to go about it. Knowing that I should have examples is good to know. Looks like I better start researching examples! Thanks for your help!

  3. Reply

    Great tips! Being flexible is definitely a virtue when it comes to graphic design, since it is an art form. But you have to be careful and balance it with integrity for your product too, or else it could end up in an unexpected place.

  4. Graphic Design


    I’m also applying this method. Very good article of yours mate, thank you for sharing this I will recommend it to others.

  5. Reply

    You make a good point when suggesting people bring along visual examples that can appeal to a visual person. Getting clear about your own ideas is important as well.

  6. Reply

    Hey Kharim!

    I really appreciate the way you have mentioned the key points regarding media marketing and graphic designers.Graphics designing is all about communicating your ideas visually.A designer is the one who can provide real existence to the ideas to meet the goals of a customer through his innovation and skills.

    For this it is really important to provide the designer your excat requirement .I really like this point of yours .If the initial step is not accurately made then what can we expect next from a designer.

    Also ,The designer needs to take the deadline seriously .He should try to accomplish the work before time.But the time limit need not to be exceeded.

    Thanks for sharing this valuable content with us!

    Alison J Stark

  7. Reply

    This is the best thing i have come across in a long time! One quick question. As you said, often the header images/graphics end up showing up on social media. Do these graphics need to be a certain size to display properly on different social media platforms? If so, do you have any kind of guideline for social media image sizes? How about on the blog? Is there an optimal size for header images?

  8. Reply


    Wonderful tips, I guess graphics plays a major role in marketing and we must work on graphics that should be compelling.


  9. Akaahan Terungwa


    Hi John,

    Welcome to Kharim’s blog.

    As a blogger, writer and internet marketer, I have always needed the services of graphic designers. Aside all the awesome tips you listed here, I also (in addition) make certain that I start any major job with my designer well before the expected deadline. This is very necessary because the job of creativity is a serious one that needs time if greatness is to emerge.

    Do you also deploy this tactic? Are you in the habit of giving a designer more time that is necessary to enhance creativity? I’d love to read what you think.

    Do enjoy the day!

    Akaahan Terungwa

  10. Basharath


    Very good post. This article will definitely help people to choose and get work done in a productive way from designers.
    Thank you for sharing this article…

Leave a comment

Your email address will not be published. Required fields are marked *