Majority beginners, especially businesses feel it is a tough task to select the best WordPress theme for a business website. The choice becomes even more difficult with thousands of paid and free options available.
You have so many themes looking good for your website, and hence selecting the best one out of them is all the more difficult. The theme should be such that it complements your website as well as business pretty well.
With tons of customizations options available, you need to check which theme has customization options good enough to fulfill your business goals.
While doing this, you have to also ensure which themes can make your website slow and which ones will not bother the performance of your website. Too many things when clubbed together result in 5 critical steps suggested by Top WordPress development company that will help Every decide the best responsive WP theme for your website.
SIMPLISTIC THEME WORKS THE BEST
Many WP themes accompany flashy animations, complex layouts, and loads of colors. However, absolute simple themes are a symbol of sophistication. Moreover, look for themes that help support business goals while not compromising on simplicity and usability. The theme presentation style should not be complicated from any possible angle. Even if a theme looks uniquely different, if it does not serve the purpose of delivering conversions, then it is of no use.
MOBILE FIRST IS THE NEW MANTRA
You might have heard the term responsive so many times. Earlier businesses tend to consider mobile responsive websites or mobile ready websites, as an optional feature that could be neglected at any point of time. However, now mobile friendliness is must in order to rank your website higher on search engines, since Google considers mobile friendly websites first. Hence, today your websites have to be such so that it is equally impactful on all screen sizes. There are a few easy ways to test your website to be mobile friendly or not. One simple way is by resizing it to a mobile browser screen. Another way is to use this Google’s mobile-friendly test tool that will give you a clear idea whether your website is feasible on mobile screen or not.
SHOULD LOOK EQUALLY GOOD ACROSS BROWSERS
Most websites tend to look good on few browsers but might appear broken on others. This is not a good sign since people are using a range of browsers, and any one browser visibility can limit your audience to a great extent. Hence, test your websites across different browsers so that all browsers are able to show same content without broken pages showing up.
THEME SHOULD BE OPTIMIZED FOR SEARCH ENGINE VISIBILITY
A theme that looks good can still generate poorly coded HTML, affecting site performance on search engines. It can be a tough task to analyze the source code of a theme. Hence, prefer themes that are already optimized for search engines. Check whether your website generates right HTML5 through W3C Markup Validation service.
ACCUMULATE SOCIAL PROOFS THROUGH RATINGS AND REVIEWS
Reviews and ratings are an indication that people have already used the theme in their website, and they have shared the experience through a valuable feedback. Checking out these reviews and ratings give a precise idea regarding what is good about the theme, and how the theme can result in not being beneficial if used by you. If in case the theme is good enough you will see people rating it above 3 stars, while if bad then below 3 stars.
CHOOSE A THEME THAT IS LANGUAGE READY
Most WP sites are in a language that is not English. You have to ensure that WP theme is Multilanguage ready. If your website is displayed in a local regional language to respective users, they will not just feel like having an instant connect, but also lead to grasping the entire website thoroughly.
A SUPPORT OPTION ALWAYS ENHANCES THE THEME
Most free WP themes do not accompany a customer support option. However, there are a few of them that allows for excellent customer support. In case, there is no support available, you will have to rectify the theme yourself, by messing up everything. Hence, prefer themes with customer support available, so that your website can be treated when found with issues.
Few considerations for a perfect WordPress theme
For brand new WP websites, you can simply install any theme upfront. It will take some time to test the theme, and then you can switch as per the future requirements. Do ensure what kind of effect the theme will have on the website, while doing theme switching. After switching, the theme should equally integrate well with the website, letting your website deliver same kind of impact as earlier theme did, leading to outperforming website.
The author is Harshal Shah, CEO and founder of Elsner Technologies-Wordpress development company. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.