Today I was browsing through some forum and found this question which is think very crucial for small business and needed to be answered.
Let’s do some comparison to see the results.
SEO is no doubt very time consuming task and most of the small businesses are busy with their product dealing, manufacturing, offline marketing, and managing the website itself etc. If you hire in house SEO you need to manage reports and give him guidance. Hiring a Professional trusted SEO Team is beneficial for every business which can save your lot of time and give you business as well.
Internet Marketing is expensive but it can give you good ROI if you know where and how to spend doing it in house you will still be paying good amount of money and even if target is no achieved you will need to give money to your employee as well as you need to pay for your seats, but if you hire SEO company they give you full guarantee of their results.
This might be a negative point of hiring a professional but you don’t have much control of what kinds of links the company makes which may ruin your ranking but if you have good knowledge of SEO you can ask for weekly or monthly reports so you know what type of links they are providing.
Keeping up with Google
Professional SEO’s are always upto date with the latest Google algorithm change, this may give a great advantage to you as most business man don’t have enough time to read long articles and stay in touch with Google updates and new Strategies SEO Companies can provide you a summary to what is going on in the market and this way it is easier to increase your knowledge
I don’t personally prefer hiring SEO professional for me as I already am but for business man who have some budget to spend on marketing no time and want to get good audience on their website they should hire one as they can give a great boost to your business but you need to make sure that they do not use any black hate techniques which may damage your websites ranking
Have you hired SEO professional? Share you experience with SEO firms.