2018 will be an even more competitive year for site owners and bloggers. There are more sites entering the market and competing for the attention of internet users this year. Good design and plenty of content are no longer enough to retain the audience.
Fortunately, there are still a number of things you can do to separate your site from the competitors. If you are the owner of a news site or a blog that talks about news, here are some of the tips and tricks you can implement to succeed in 2018.
Maintain a Perspective
Having and maintaining a unique perspective is becoming more important, especially with more sites offering access to the latest news and updates. You can’t expect the audience to be happy with mediocre articles; as mentioned earlier, having a lot of content is also not enough.
What you need is a unique take that the audience can relate to. Instead of discussing the news as it is, present it from a more relatable point of view. Consider your target audience, what you know about your viewers, and tailor your content to suit them perfectly.
Maintaining a perspective also means creating content that is unique. The news may be the same, but the way you present it will set your site apart from the competition. This includes writing style and other details about the way the content is produced.
Make the Site Easy to Use
By the time visitors reach your site, they already know the kind of information they’re looking for. The best way to keep visitors happy is by allowing them to get the information they need as quickly and easily as possible. The sooner visitors can get to the news they’re looking for the better.
Look at the ways top news sites like AmericaHerald.com present their content and you will see the value in simplicity and straightforwardness. You don’t need fancy animations or extravagant visual elements for the site to be effective.
Place articles and other content as the main focus of your site. Make sure you offer a comprehensive search function and that the navigation menu is clear enough for every user. Last but certainly not least, use clear headlines and elements that users are already familiar with to make the site friendlier to the audience.
Speaking of clear headlines, the one thing that you can also do to stay ahead of the competition is using clear, non-clickbait headlines. As more sites use clickbait titles to attract visitors, there is a growing demand for honest sources of information; your site can fill that demand and gain a boost in visitors almost immediately.
The same can be said for the content you publish. Forget about trying to maximize hits by expanding a short article into several pages. Format your information correctly, make sure the visitors can get what they want quickly, and add your own perspective to the posts, and you will soon have loyal visitors that keep coming back to your site for latest news and more updates.