5 Often Neglected Website Promotion Tactics

So you have a great website up and running, posting quality content and enticing people with its wonderful aesthetics. But, when it comes to website promotion, are you 100% sure you aren’t missing something? When marketing your website, you need to make sure that you cover all the bases out there. This means that you […]

Why The Small Things Matter In Online Marketing

The reality is this:  The online marketing world is tough.  Competition is dense.  Although big-picture strategies such as search engine optimization and pay per click advertising campaigns are certainly important, there are smaller details that need to be taken into consideration as well.  These small things can make a big difference when it comes to […]

4 Vital Elements of an Effective Online Marketing Campaign

According to Wikipedia “Online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. This includes email marketing, search engine marketing (SEM), social media marketing and many types of display advertising”. However, online marketing is changing rapidly. Newer strategies are being implemented so fast and so soon that what was […]

How To Do A Successful A/B Testing For E-Commerce

Whether you’re a big-box store such as Amazon, or a small business looking to get traction in the online space, a/b testing can have an important influence on the success of your site. Your site’s design and usability influence sales enormously, and a/b testing allows you to test elements of your e-commerce site such as […]