Let us first concentrate on some numbers. They are important, really. Statista.com says that mobile internet traffic presently accounts for 52% of the entire global internet traffic. An Indiatimes.com article suggested that in January 2018, Mobile phones contributed 79% of all web traffic in India. According to BrightEdge’s 2017 finding, 57% of all US online traffic now comes from smartphones and tablets. The only reason of mentioning the numbers is that if you have not optimized your websites to be compatible with mobile devices, you are going to miss a lot. Consider that you are invisible to a one of the largest groups of users which are spread in all the continents.
Millions of smart or tablet devices are being tapped and scrolled daily by users for all sorts of information; from local business to universal news. These devices offer users access to key information just in a few taps. Now, you can access information for any service, price, business, location, direction, social media, and map the time you need it. Businesses are discovering this fact and thus they are bringing their PC based web presence also on mobile devices.
They know that they can lose money if they do not offer such websites to customers that have been optimized particularly for mobile devices. The requirement of mobile website development is an immediate call for a business which is so far ignoring mobile devices.
Here are the top advantages of getting a website optimized for mobile platforms:
Mobile fashion is just like wildfire. No one can stay unaffected.
No business can stay unaffected with the rising trend of mobility. It’s spreading like wildfire. So businesses need to go with the flow, or will stay un-responded. Mobile devices are using smartphones for a variety of purposes such as information, news, entertainment, shopping, and so on.
Encourage the trend of Instant actions
With smartphones and tablets, users are able to take instant actions. They can visit an online store even when they are taking subway and place order. When things are easily accessible, customers can take immediate actions such as spending money to buy them.
Mobile websites is away form the limitation or platform
An app runs in specific platform. You just cannot run an iOS app in Android. But the same does not happen with mobile websites. They work universally. They can be reached by the audience regardless of type of the device. They just need the browser of a device.
You cannot directly optimize an app but you can do the same with a website whether it is for PC or mobile. All websites are SEO supported and thus can be optimized to show up in the initial pages of search engines.
Many businesses are happy as their PC websites can also be showed by mobile devices too. But it is sure that users would definitely be unhappy with such websites.
Author Bio.:-Sofia is a digital marketing expert in Rapidsoft Technologies which is a leading IT consulting company providing full range it services including, IoT application development, ERP software development, and big data app development solutions.