Just after delivering the right content on an acceptable layout, you get a feel of incompleteness or something not going ‘right’. Readability issue, uneasy navigation, slow loading pages, uninteresting titles or any other trifling element can reduce the acceptability of your blog among visitors. Creating traffic is only half the job done; maintaining traffic is more important because it is quite easy for visitors to lose interest and get bored.
Usability tools can help improve a site’s performance on a wide scale. Besides providing an insight into why visitors would want (or not want) to visit your site again, they can also serve worthy ingredients in assessing your credibility. 15 potentially helpful usability tools have been summarized here.
1] 4Q Online Survey
4Q Online Survey, a (limited) free solution, works the traditional way by asking visitors to participate in a brief survey. This website survey tool enables evaluation of the online experience of visitors and can provide a prompt improvement pathway.
The real visitor feedback can provide a sound platform for ascertaining the best permutation and combination of resources. The 5-minute setup can serve well in obtaining the right feedback which is so crucial to the success of any blog.
2] Attention Wizard
This visual tool has a superior artificial algorithm, which stimulates human visual processing and attention, aimed to identify landing page problems. Additionally, an attention heat map also forecasts where a user shall browse during the first few seconds.
With 75% correlation with eye and mouse tracking, Attention Wizard can be obtained in three versions- Lite, Pro and Pro Unwatermarked.
3] Google Site Search
This easy and customizable tool can help in obtaining diverse outcomes like ads-free search results, increasing website conversion and customizing the search box. Aimed at improving customer satisfaction, the Google Site Search can potentially prolong visitors’ stay. It also integrates along with Google Analytics to facilitate better understanding of how visitors behave
on your site.
This tool does not use human researchers; the algorithm simulates human vision. The result is a heat map showing which aspects of the design is most attractive to the visitors. This tool can provide a visitor’s view pint and deliver the ideal places to put buttons and banners. You can basically judge the show before it airs.
5] Google Page Speed
This is another potentially helpful tool when wanting to resolve particular issues, like load time. The Google Page Speed can tell you how slow or fast your page loads, and also provide suggestions for improvisation. The performance of web pages can also be correctly analyzed.
6] Five Second Test
The two different forms of this tool can serve well to tune landing pages and analyze the most striking elements in your design. The Memory test can categorize the striking elements of your design. The Click Test wants users to click on an identifiable element. Both tests provide five seconds to perform the test.
The attractive interface of Userfly records users’ activities on your site. The user sessions can be replayed and reviewed individually to gain an insight into gainful interaction. With a one line code, the installation is easy for viewing the mouse movements on your site.
This tool tracks elaborate details like mouse movements, scrolls, clicks and form inputs. The record can later be viewed to ascertain the striking elements in your site.
The ClickTale provides a record of visitor’s navigation. Its Form Analytics function can help in determining the exact information which you need to deliver the most user-friendly forms. This tool can help boosting conversion rates, rectify problem areas and inhibitors.
This tool potentially serves an absolute usability tool kit. It provides data from real time visitors. There is a host of functionality like testing content and improving information architecture.
11] Silverback 2.0
The software is meant for designers and developers to capture screen activity and record the tester’s face and voice. The Batch Export feature can save selected sessions, tasks or projects. Besides capturing screen activity, it also marks noteworthy moments.
This tool performs a remote usability tester for collecting data, testing website or web application (or prototype) in its usual environment. In addition to the questionnaires aimed to provide user’s thoughts, many qualitative user feedbacks are also obtainable using the tool.
CrazyEgg is aimed at tracking pages. You can mark what visitors do in a website and heat maps to track the clicks. Advanced features include Top 15 referrals, Overlays and Lists. Advantages range from blocking your system from data capturing to archive reports and email (and RSS) notifications.
This usability tool can be effective for getting feedback on your site. With an attractive green “Feedback” tab, your chosen web page can enable a survey for the visitor. Managing feedbacks is easy with an intuitive outlay.
15] Concept Feedback
Concept Feedback serves well in obtaining website reviews. The professionally prepared Concept Feedback has ‘public’ and ‘private’ feedbacks to categorize your site according to the marketing parameters. There is an ‘expert’ feedback option for obtaining gainful insight from experts.
With numerous tools, you may find more than one practical solution for your design. While many of these tools come free, others may entail a price for the service provided. Choose according to your need and one which can serve best in optimizing gains.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on racing games for consoles that attracted her attention. These days she is busy in writing an article on hybrid cars.