I have seen this question on alot forums that I visit and people are confused about which is more important. Most people say that page rank doesn’t mean much and others will say that traffic is more important.
Let me get deeper into this topic of Page Rank vs. Traffic.
I think both high page rank and traffic is necessary for a site.
What Is PageRank?
PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. – Information From Wikipedia.com.
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. – Information From Wikipedia.com.
Which Is Important?
I think both are important. Website owners often come up with the conclusion that high PR result in more traffic. Not necessarily. You can have a page rank of 4/10, 5/10, 6/10 or even 9/10 and still have a great deal of traffic. Page rank is nothing more than a representation of “quality” backlinks (according to Google) and this doesn’t necessarily mean you’ll get more traffic just because it gets higher.
Page rank is calculated based on the number of back links that you are getting. In order to do that, participate on the techniques that generates back links like forum posting, blog commenting, article submissions, social bookmarking, classified ads, press release, link exchange, online groups and directory submissions.
Keep on providing good and quality contents on your site and this will improve your traffic.
Which do you say?
Do you think that the higher your page rank the more traffic you will achieve? OR More traffic = higher page rank? Leave your comments in the comment section below… Let me know your thoughts on this topic of page rank or traffic.