Why You Need Targeted Traffic To Succeed

This is a guest post by Nick.

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It’s an easy misconception to have when you are blogging that you need traffic NOW and it doesn’t matter where from. It’s an easy trap to fall into when your mindset is constantly to generate content, design and manage your page, and promoting your blog to get maximum exposure.

But it does matter where your traffic comes from, and if it’s not targeted towards your niche then its a waste of the viewers time and yours.

Here are some tips on why you need targeted traffic to become successful.

Why You Need Targeted Traffic to Succeed

Make sure however you’re promoting your blog, it’s reaching the intended audience. For example if you were using Yahoo Answers and answering questions in any category and using your site as the source. That’s a total waste of your time if you aren’t strictly responding to questions related to your niche. Since that’s a pretty simple example, let’s try another. Say you’re on Twitter and you are mass following to gain followers at a rapid rate. Sure, you’ll get some exposure from that, but unfortunately whatever number of followers you may achieve doesn’t compare to 10% of that number in targeted followers.

Don’t fall into gimmick traffic traps, either. I’m of a strict no spending on advertising philosophy, and even if that isn’t true for you, be careful. The best way to garner targeted traffic rather than paying for it is simply networking with bloggers in the same niche as you. Also be aware of the forums you frequent. While a forum itself that is related to your niche is good, some are so sprawling that you can wander out of it and not post in the optimal sections to see an increase in targeted traffic from interested people.

I suggest using Google Analytics to monitor how long people stay on your site, how many pages they view before they leave, etc. This is very important to watch as your blog grows, because ideally you want to see certain things increase (pages viewed, how long they stay) and certain things decrease (bounce rate). These are indicators that your traffic is targeted and not just from massive promotion and irrelevant backlinks/keywords. A lot of people underestimate how valuable of a tool this is and it’s really surprising. If you can see the statistics you know what you need to improve on to provide a better blog.

In Conclusion…

In conclusion, strive to be relevant in every aspect of your blog’s promotion! If you do this, traffic will be very steady and quality at that!