Article marketing used to be the bee’s knees in website promotion being at the top of the SEO techniques list; however over the years this has drastically changed. Many bloggers concentrated on article marketing as the only way of promoting a website and relied on this for generating traffic, which in turn, hopefully led to sales. Now days article marketing has evolved and is not just simply submitting an article to an article directory.
Forms Of Article Marketing 2011 Style
Basically if you are using an article to market and promote your website then this is still article marketing in my book. It all boils down to a simple article being published somewhere on the internet to hopefully gain you some kind of benefit to your website. In fact every time you submit an article somewhere on the Internet with links in it, you are simply just building a giant link wheel.
The new generation of bloggers have really jumped into guest posting and it seems that they have left behind the old days of article marketing. Guest posting on someone else’s blog now days not only gives you back links; it can also give you a mountain of website traffic.
Guest posting also being due a reputation as it gets your name out, and seen on all the blogs around town.
Now I do not want to hear you moan and groan when I mention article directories. I know this method of article marketing is really outdated but it still works! I do not recommend you go overboard like they did in the old days, but I do definitely say that you need to take part in submitting articles to article directories.
One good reason is to diversify where your links are coming from. Another good reason to continue submitting to article directories is the fact that the article might get republished on other websites. Therefore you must submit your best work so people will republish it on their websites! You never know if you will receive blog traffic, but you will always get the SEO benefit.
Automatic Article Marketing
As soon as I mentioned automatic article submission, I know that everyone is cringing. But don’t panic because I have a good idea. If you want to use automatic article submission software then you should only point the links back to blogs you have guest posted on, articles you have submitted to article directories, and link wheel blogs that you have created.
The other thing that you must do when using automatic article spinning software is to definitely make sure you submit worthwhile content. If you submit unreadable junk then you can only harm your reputation, as everything will lead back to you in the end.
Although hub pages only allow no follow links until you get 75 points, it is definitely worth the wait. Hubpages let you make hub pages, with back links to wherever you choose, and you also have a chance to make money. There is nothing wrong with building up your profile on this website and waiting until you get your 75 points and you’ll “dofollow “ links.
Squidoo is by far the easiest and quickest way to do your article marketing. It will give you do follow links from the start, and will also give you a chance to earn money. I also like to add my RSS feeds into my Squidoo lenses. This not only keeps the lenses updated, but is continually pumping out the links for me. Publishing on this website is far more than article marketing.
Wherever I can publish free content and get back links, I am there. This includes creating free blogs at places like blogger.com, WordPress.com, tumblr.com, and so on. There are loads of places to add your articles to and get back links back to your main website. By submitting articles to your own properties on the Internet, you are also “keeping it in the family”, as I like to say.
Relying on one method of article marketing
Always spread your wings wide and when something goes down, like the recent panda update from Google, you will survive. We all know the saying “don’t put all your eggs in one basket”.
I have many more ways to do article marketing in 2011 and I am guessing that you might have a few as well. Please comment below and share your views on your article marketing style in 2011.