Creating a buzz around a product so as to encourage the discussion on your product or service to go viral over the web is a social media marketing methodology that can bring immediate success to you. This brings to you the attention that large organizations spend for in millions. The technology today allows us to do it for free. Let’s take a look at how to get your product trending on twitter and other social media platforms.
1. Let Your Creative Juices Flow
The product has to have something interesting to catch the attention of people immediately. It could be the novelty of its idea, its shock value or something unique about it. It is always said that you ought to make your product stand out amidst the clutter of products but this is easier said than done. Give the process time. Remember that it is this message that is going to reach out to the millions.
2. Make The Most Of Social Media
Social media forms the backbone of product communication and brand management over the web. As social networking platforms form the crux of your strategy to get the product promoted, it is important for you yourself to be a part of the social networking world. Interact with people using the various social networking platforms. In case you are good at networking, it is easier for you to promote a product by making people you interact with a part of your campaign.
Goodwill works in generating word of mouth publicity. In this case it amounts to buzz over the web.
3. Focus On Capabilities That Offer A Solution To A Common But Troublesome Issue
Let’s face it that people will talk about something only when it is worthy of being talked about. A product that attends to an issue which people face often holds the potential of becoming an instant hit among people. As more and more people share the information on the product with the people they know, the product gains in popularity as people seek to know more about it.
4. Be An Integral Part But Not The Core Of The Product Promotion Process
Promotion over the web thrives on recommendations as people share information with others in their network. You cannot thus be the one who runs the show. You can only release information in the initial stages to set the ball rolling. Release more information as and when required. Make the most of the popularity that your product garners but do not expect to control the brand communication. Be prepared to get negative feedback as well from some quarters.
5. Capitalize On Initial Gains
Once the buzz around the product gains some steam, jump on to the bandwagon by releasing further information on the product for those interested in knowing more. Make the information available on your own website and on social media platforms. Feed the information into the marketing campaign that was as yet relying on something quirky about the product or the manner of communication.
The opportunities available over the web make it possible for you to promote your product or services on the back of their capabilities and not on the quantum of expenditure on marketing. Make the most of the avenues available to transcend even the geographical barriers when it comes to enhancing your product visibility in the target market segment.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on racing games for consoles that attracted her attention. These days she is busy in writing an article on hybrid cars.