How To Increase Your Blog Following

There is no point in having a great blog if no one reads it. It’s not enough to simply write your heart out and expect everyone to take notice. You need to drive people to your blog.

You need to tell the world and his dog about your blog and the people that you drive there? Well you need to get them to come back again, to follow your posts and keep up to date with what you are doing.

There are a number of different ways that you can achieve this, some are so simple they are practically common sense methods. For example the best way to spark an interest in your blog is to make regular posts; keep it updated so that the content is always fresh.

The best way to keep on top of the regularity of your posts is to set yourself a writing/posting schedule. Make a plan and make sure that you stick to it.

Blogs that are updated regularly get much more traffic than blogs that are only updated occasionally. A new post once or twice a week should be enough to see your blog following start to grow. It is all well and good to promise a new post every day, but it can be hard to accomplish.

Take Your Blog Into The Real World

When most writers think about attracting followers they think only in terms of online marketing and the online traffic that it generates. Start thinking about the real world possibilities. Make sure that all of your friends, neighbours and work colleagues know about your writing as they can help spread the word too.

If you have a niche blog try contacting your local newspapers to see if you can submit articles to them that are also relevant to your blog, and include a link to your blog at the bottom of your piece.

Incentives and offers are also a great way to get followers and get people involved in the life of your blog. You could host a monthly giveaway or have a follower of the month incentive programme.

Solidify Your Profile

Every time you post a comment on someone else’s blog, your Gravatar and a link to your profile/blog will be posted next to your name. Make sure that you fill out your profile to look as interesting as possible as this will make people want to see what you are all about. Include links to your blog or other web pages that you have in there and come up with a really memorable tag line.

Make connections with other bloggers, comment on their posts and make them real comments, not just a link to your own. Say something interesting or useful, their followers will read their blog regularly and see your comments and hopefully follow the link back to your blog.

Guest Blogging

Many blog sites open up their blogs to guest bloggers, once your blog has been posted on their site you have the opportunity to grab referral traffic from your link or signature at the bottom. This works two ways: you promote your guest post on your own blog and include a link which is a great method of cross blog promotion.

In all of the cross promotions that you do you are working towards building and solidifying your brand, creating a real and memorable online presence, over time develop a tag line that you use on all of your posts as well as a logo so that you and your work becomes instantly identifiable, this logo and tagline should also be used on any social networking sites that you belong to, and of course everything should link back to your blog.

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About Author: Laura Ginn is the owner of writing company, Ink Elves.  She knows that owning a blog site can present a number of challenges, not only in keeping the content fresh and updated but also in growing a reliable band of followers. However she recommends that one of the best ways to accomplish this is with unique and well written blog content that people simply want to read.

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