This is a guest post by Ryan. His blog focuses on helping other people make their blog successful based on his experiences. You can visit his blog at TheAverageBlogger.com
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Every day, approximately 90,000,000 searches are performed on Google. Also, studies have shown that 97% of users never get past the first page. Getting ranked high on the first page in Google for highly searched terms is essential in driving targeted traffic to your site.
In this post, I will teach you how to get your website in the #1 spot for high traffic keywords!
For those who don’t know, a back link is simply a link from another website. In my opinion, building back links is the most effective way to increase your ranking in Google’s results. There are a couple of ways to go about building back links. One would be to exchange links with other people in your niche. One problem with this is that it is not a one-way link. Google values one-way links much more than 2-way links because it shows that a person enjoys your content enough to link to it, rather than two people trading links. Another way to gain back links is to comment on blogs and sign up for forums. Remember, 1 relevant, high PageRank, one-way link is much better than several okay links.
2. Excellent Content
Flawless content is another important factor in getting your website to the 1st spot in Google. Even though writing great posts impacts your rank in Google indirectly, it still plays a huge role in the overall success of your website. For example, if you write good, original content, a visitor coming to your site may link to you because your advice helped them. Excellent content will eventually get your site ranked high one way or the other.
Let me start out #3 by telling you that it will not be possible to beat out a website who has been around for a number of years and has a high number of back links. They have much more authority than you… Its a David and Goliath situation (Except this time David doesn’t defeat Goliath 🙂 ) Google takes a domain age into account and will value older ones more than a site that’s just been around for a year. You can check your competitors domain age and other info at Whois.net. All in all, an older domain has much more authority and probably will outrank you in Google.
The 4th most important thing in getting your website ranked high is the title of your web pages. When you are titling them, be sure to be very specific, as it is the most important thing on page that will affect how Google views that page.
For example a site with the title “Fishing” will rank lower in the results for the term “Bass Fishing”, than a site with the title “Bass Fishing”. This is assuming that they have the exact same content, backlinks etc. and the only difference is the title.
These days you will hear that keyword density does not matter as much as it did a couple of years ago. This is true, but you should still try to mention the keyword a couple of times in your paragraphs. This will confirm that the post is staying on topic, and you’re really writing about that specific keyword.
Follow these tips and I guarantee that your website traffic will increase because of the free, organic traffic from Google.