You may feel that your blog has hit its stride and is now dwindling down in terms of popularity and readership. This is a common effect, as blogs often hit a period where the buzz surrounding it dies down, even if you continue producing quality posts and carrying on with reader interactions. To put your blog back on the radar, consider hosting a giveaway and inviting all of your visitors both old and new to participate for a chance to win.
A giveaway is a great way to renew interest in your blog, as most people are entranced by the idea of winning a prize. However, there are certain things to keep in mind in order to make your giveaway pay off in luring readers back to your blog. Firstly, you must consider the prize of the giveaway. The prize you choose should be relevant to your blog’s audience. This means that the prize should be something that you know your visitors would enjoy. For example, if you run a blog about technology, chances are that your readers are tech-savvy, so a prize of a new tablet device or computer accessory would be a hit with them. On the other hand, if you run a blog about crafting, a prize of a crafting tool or book would be a big hit with the crafting crowd. Picking a relevant prize will ensure that your desired audience will find the giveaway exciting and generate buzz over it.
In addition to picking a great prize, picking rules for entry into the giveaway is another thing that you must consider. Make sure that your rules are simple, allowing for easy entry. Typically, contest entry rules should not exceed five requirements because if you have too many requirements for entry into your giveaway, your visitors may decide that it is more trouble than it is worth to enter. Something as easy as asking for an e-mail address and name will typically suffice for an entry. You could also require something else to make sure that entrants are reading the contest requirements. However, if your prize is bigger and costlier, you may be able to enforce stricter entry rules. To further capitalize on the giveaway and spread your blog’s exposure, you may reward entrants with additional contest entries if they blog or tweet about your giveaway. This way, your blog will benefit from the additional attention and the entrants will benefit from having their chances of winning increase.
Picking a fair method of choosing a winner is another important factor. A random number generator, such as Random.org, could suit you well in choosing the winning visitor. You could also draw names out of a hat, or put up a poll to ask your readers to pick a winner if the contest was interactive. Whatever method you pick, be sure to make it fair or else some readers may feel as if they were cheated out of the prize. Disclose your method of picking a winner as well to avoid complications.
The overall effect of a good giveaway will be that your blog will see an increase in blog traffic. This renewed attention could remind former visitors to visit your blog more often again, and may even attract new loyal readers and subscribers.