How effective are Facebook ads for expanding your business?
More than you can possibly imagine.
Facebook ads cater to a huge audience – global estimates of daily Facebook users exceed 1.6 billion. Among this large pool of people are those who will be your hot prospects.
Let’s not forget that users typically spend 50 minutes to an hour on social media platforms, which includes Facebook, raising the chances of users viewing your ads. Facebook’s impressive refined targeting options also boost this – you can put your ads in front of the right people, at the right time.
Unlike ads on Google Search, you don’t need them to search for you manually search for you. Target your customers by their location, demographics, interests, most-liked Facebook pages – the options are never-ending.
Capturing users’ attention involves multiple perspectives: writing compelling ad copy, using mind-boggling statistics to get your point across impactfully, adding an additional strikingcall-to-action (CTA)buttons to increase click through rate (CTR), or using a variety of images, text, colours, fonts that best draw in the interest and attention of your customers.
They should be enough to prompt them to click on the ad, get directed to your site, and take actions, such as registering as a member or making a purchase, whether big or small.
With so many choices for your ad types, how do you know which is the most effective? Make use of Facebook’s targeting options and try different ads, noting those that generate the best results.
Like Google ads, relevance is key to winning in the world of online advertising – it shouldn’t just be attractively designed. Experiment with different ways to make your ad as distinct, relevant, and useful as possible. Bear in mind that people on Facebook dont have much patience:if you have poorly designed, irrelevantads they will simply scroll past it and never look back. Understanding your users is therefore of utmost importance.
The beauty of Facebook is that you can integrate it with any other marketing platforms, such as your website, email, Instagram and Twitter platforms. As a business, you also want to be directing people to your website and increasing sales conversions as your top marketing objectives. Therefore, don’t be so concerned over your Facebook ads’ likes and shares – focus on your conversions instead.
Ultimately, those who gain most from Facebook are those thinking original, out-of-the-box ideas, and come out with attention-grabbing ads that compel users to take action.
For more examples and explanation on building a profitable Facebook ad campaign, visit https://icecube.asia/facebook-advertising-to-generate-leads-sales-for-small-businesses/ to find out more.
Ted runs Ice Cube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.