Not long ago, it would have been impossible to imagine PPC campaigns without extensive utilization of keywords. In fact, keyword research was the main tool marketers used to discover new opportunities to reach their prospective customers. Well, a lot has changed in the last few years – savvy marketers have been taking advantage of the […]
We get asked a lot of keywords when building websites, and there seems to be quite a lot of confusion regarding them so we thought we’d write something here. The opinions range from that you should stuff hundreds of keywords and phrases into your meta keywords to not using them at all because they make […]
If you want to start a career in SEO, an official degree in digital marketing, communications or computer science may be of use. But, as the IT businesses grow with each year, you need to learn to stand out of the crowd of people with the same degrees. And, since SEO is the definitive future […]
If you’re starting a new business, SEO can sometimes seem a bit like an impossible challenge. With so many companies already out there pouring thousands of pounds into ranking highly in search results, how are you supposed to compete? It turns out that you usually don’t have to. Instead, you can take advantage of emerging […]
Search Engine Optimization or SEO has become an important factor that influences your website’s visibility and traffic. Everyone wants to rank top on Google Search Engine Result Pages or SERPs that gives them an edge over the other sites as most of the prospective users never go beyond the first couple of result pages when […]
Search engine traffic is one of the best type of traffic to have coming to your blog. Why is this so? This is called targeted traffic because people search for things related to your blog, and your blog becomes a target for them. These type of people is called targeted traffic because your content appeals […]