The Christmas and the festive season is the time when most brands swing into action and unleash a marketing blitz to grab customer attention and a slice of the festive spends. As a small business owner with limited budgets, it can be very easy to be dejected because it would seem that there is very […]
Social media has changed the way the world communicates. These powerful tools allow people from across the world to keep in touch with each other, interact with one another in real time, and stay up to date about news around the globe. Since these tools are so powerful, it is a good idea to leverage […]
It’s an obvious but essential truth that small businesses depend on a strong customer following. If a small business struggles to connect with their target audience, they won’t accrue the necessary capital for marketing campaigns meant to maintain and grow their clientele. Unfortunately many small businesses don’t have the resources for a comprehensive marketing strategy; […]
Knowing fully well how terrifyingly taxing your professional life can become, once you assume a management role in a business, we still wish to get one of those executive posts. True that they are very well paid, but the managers and other higher ups rarely have time for the family, so to expect them to […]